Allbirds And Wellington – A celebration of collaboration

Allbirds And Wellington – A celebration of collaboration

3 February 2017

Allbirds is excited to announce the February 7th launch of Allbirds And Wellington, an eight-day citywide celebration of Wellington artisans and creators that share the sustainable footwear brand’s commitment to quality, craft, and imagination.

Co-founded by Wellington native and former All Whites skipper Tim Brown, Allbirds has harnessed the unique and sustainable qualities of New Zealand merino wool to produce the Wool Runner, a shoe that pays tribute to the beauty and quality of natural materials.

Allbirds And Wellington sees Allbirds partner with three local businesses that share Allbirds’s philosophy of making better things in a better way; craft brewery Garage Project, coffee roaster Coffee Supreme, and chocolatier Wellington Chocolate Factory.

Each business has inspired a limited-edition Allbirds And Wellington Wool Runner, featuring New Zealand’s national colour of Natural Black, and detailing that captures the essence of each partner brand. Limited-edition Wool Runners will be available from February 8th atwww.allbirds.co.nz, with each edition offered several days apart throughout the eight-day partnership. Further, in the true spirit of collaboration, each partner has created an Allbirds inspired product including a Garage Project Beer, Coffee Supreme special roast coffee, and Wellington Chocolate Factory Chocolate bar.

Allbirds co-founder Tim Brown says that while Allbirds is headquartered in San Francisco, New Zealand is Allbirds spiritual home and he is excited to return to New Zealand shores in collaboration with Wellington brands.

“After a successful Allbirds And San Francisco in July 2016, Allbirds is committed to honouring the infectious energy and endless possibilities of cities around the world. Allbirds And Wellington enables us to bring together the Wellington community to support local brands that approach their craft in a novel and natural way, while also paying tribute to Allbirds Kiwi roots. Hopefully we’ll also be able to introduce these stellar Wellington brands to an international audience.”

During the eight-day programme, Allbirds fans can look forward to trying and buying limited-edition Wool Runners at a pop-up store located at creative video agency Wrestler – 21 Jesse Street, Te Aro, Wellington.

In addition to the pop-up stores, Allbirds is hosting several unique partnership events across Wellington city. Event sign-ups will be announced on the Allbirds Instagram page (www.instagram.com/allbirds), with those interested advised to be in quick as spaces are limited.

Finally, Allbirds is collaborating with artistic Wellington natives Andrew J. Steel and Toby Morris to craft a mural celebrating the partnership program. The two-story mural will be painted the week of February 1st in the Eva St alleyway.

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