Cheesy Innovation A NZ First

MEDIA RELEASE
TUESDAY APRIL 11, 2017

FOR IMMEDIATE RELEASE

DELICIOUSLY DAIRY-FREE: CHEESY INNOVATION A NZ FIRST

Got your cheese knives at the ready? A hot-new, Kiwi-made block is hitting supermarket shelves this month. But while it may look, smell, cut and taste like the hard cheese every Kiwi loves to put on a platter, this cheddar is a much healthier alternative.

Leading innovator of dairy-free products, Angel Food has created New Zealand’s first-ever vegan cheddar - free from dairy, eggs, meat and GMOs - and instead made with peas, sunflowers and corn.

“Cheese is one of those things that many people find the hardest to give up when they go dairy-free,” says Angel Food CEO and founder, Alice Shopland. “That’s why we’ve created this convenient, tasty substitute. We want to make it easy for people to cut back on dairy.”

The release of the dairy-free cheddar alternative also marks a personal milestone for the Auckland-based company, who have been in the business of creating plant-based products for a decade. It is the first in a series of new Angel Food releases, developed to meet the growing market demand for dairy-free.

The brand was originally founded by Shopland so that those who are dairy-free, vegetarian or vegan can still enjoy their favourite food rituals. Its products are designed for maximum enjoyment and minimum intolerance.

“It’s important to be able to have pizza with your mates on a Friday night - even if you are vegan or lactose intolerant,” explains Shopland.

It’s also why the company have worked hard to ensure their products are not only convenient but also widely available.

Plant-based and certified by the Vegetarian Society, Angel Food’s new dairy-free cheddar alternative is available to buy nationwide in supermarkets, health food stores and online this month.

The cheddar joins its existing range of ready-made cheese sauces and dairy-free mozzarella and parmesan alternatives. Angel Food’s dairy-free mozzarella alternative is also available at Hell’s Pizza.

MORE

Key Product details:
Angel Food’s Dairy-Free Cheddar Alternative
Available in supermarkets nationwide.
RRP: $10.50

For images, interview requests and product sampling, please contact Kylie Bailey at GoodSense on kylie@goodsense.co.nz or phone +64 278 082 383.

ENDS

Angel Food and Dairy-Free Product Background

• Angel Food was founded in Auckland 10 years ago by passionate vegan and writer, Alice Shopland. She began making Angel Food products as a way of reducing the barriers for those who are lactose intolerant and vegan.
• Her ability to constantly cook up innovative dairy-free products meant Angel Food was first to market and today continues to be the market leader, a decade on.
• There is no other brand in New Zealand making dairy-free and vegan products on the same commercial scale as Angel Food.
• In 2017, demand for convenient, dairy-free alternatives in New Zealand has reached an all-time high and supermarkets are experiencing rapid growth in this chilled non-dairy sector.

© Scoop Media