Erik Hay welcomed as new Creative Director

For immediate release - Wednesday 26 April 2017

LITTLE GIANT WELCOMES ERIK HAY AS CREATIVE DIRECTOR

Little Giant is delighted to announce the appointment of Erik Hay as Creative Director.

Erik held creative leadership roles at Saatchi & Saatchi London, Publicis Melbourne and Clemenger BBDO Wellington before a two-year stint running a fourteen-strong team at Weta Workshop in Wellington. He brings to Little Giant extensive experience in crafting original and innovative concepts for a range of brands including Tourism Victoria, NZTA, NZ Post, Cadbury, Virgin Mobile, Paramount Pictures and Adidas.

“It’s terrific to have joined Little Giant. When I first met Mark and the crew, I was impressed with their considered, professional approach, quality work, and positive, collaborative outlook. There’s real momentum and a heap of talent here. I’m looking forward to seeing what more we can do for our clients.”

Little Giant CEO Mark Hurley describes the appointment as a breakthrough moment for the independent creative agency.

“We are extremely excited to have someone of Erik’s experience and intellect leading our creative department. As a creative agency that’s digitally-led in our ideas and execution, we needed a Creative Director that not only had extensive experience crafting brilliant creative concepts, and leading senior creative teams, but also understood the implications of emerging technology on the way brands communicate.

Erik’s experience and expertise uniquely traverse both creative ideation and technology, making him a perfect fit for our modern approach to the agency model. We’re thrilled to have him as part of the team.”

The appointment of Erik Hay follows an influx of high-quality to the independent agency, with Ian Howard, Liam Coxon, Danica Paki, Tanja Seselj and Richie Bramley all joining the agency in the last 12 months.

About Little Giant

Little Giant is an independent creative and innovation agency that helps brands and organisations transform for and communicate in the connected age. They work with some leading local and international brands such as Marketo, Visa, Les Mills, Air New Zealand, Spark and Rocket Lab.

They design engaging brand communications and experiences, build beautiful products and services, and implement cross-channel, digitally-led campaigns. Little Giant is New Zealand’s fastest growing independent agency and was named #26 on the Deloitte Fast 50 in 2015.

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