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Easter break slows spending growth
Easter break slows spending growth
Tuesday 2 May, 2017
It can be challenging to unravel the spending trend when the combination of disruptive weather, Easter closures and school holidays combine. Paymark figures for April show the net effect is an ongoing spending momentum – no doubt, welcome news. The figures also show the experience differed widely between regions and merchant groupings, suggesting merchants should choose their performance benchmarks carefully at such times.
Spending through Paymark’s network increased, but only modestly, between March and April when measured in seasonally adjusted terms – up 0.3%. The overall dampening effect of Easter also shows as the annual underlying growth rate between April 2016 and April 2017 dropping below the average of recent months.
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