Commercial Radio Continues to Grow Audiences in 2017

Media release

Embargoed until 1pm Thursday 4th May 2017

Commercial Radio Continues to Grow Audiences in 2017.

Survey 1 – 2017

TOTAL NEW ZEALAND

Commercial Radio Audience Measurement survey shows almost 80% of New Zealanders 10+ listen to commercial radio each week. Radio Broadcasters Association CEO Jana Rangooni says “In New Zealand’s largest media survey released today the commercial radio industry is pleased to see the continued strength of radio as a channel used by New Zealanders of all ages on a regular basis.”

Survey 1 2017 has shown that commercial radio continues to thrive, delivering compelling results across key demographics. Highlights include:

· People 10-17: 74.5% listen each week

· People 18-34: 79.0% listen each week

· People 25-44: 84.1% listen each week

· People 25-54: 84.2% listen each week

· People 45-64: 82.1% listen each week

· People 55-74: 78.6% listen each week

· Grocery Buyers: 82.2% listen each week

The CEO’s of both major radio companies were pleased to see today’s results. NZME CEO Michael Boggs said “'We are delighted with the results released today. This upward trend is evidence that radio is valued as a strong medium used by more and more New Zealanders every day. The recent results show that radio is always changing, adapting and innovating to deliver quality, engaging content to listeners all day, every day.”

While Michael Anderson CEO of Mediaworks points out “This is a great result at a time of so much disruption and change in media consumption around the world. The increase in total audience again demonstrates that the radio industry is delivering content that is entertaining, compelling and relevant and we will continue to innovate to ensure that it remains so in the future.”

The RBA CEO Jana Rangooni also notes “It has been a great week for commercial radio when you combine the results of this survey with ASA figures released earlier this week showing radio revenues have been stable across the past 2 years despite the increased competition and declines in other areas.”

The Table below shows the ranking of the major commercial Networks by Weekly Reach, Station Share and Breakfast share across all people 10+ and the key 18-34 and 25-54 demographics.

Table 1: GfK New Zealand Commercial TOTAL NEW ZEALAND Survey 1 2017 total Cumulative Reach and Total Station Share (Mon-Sun 12mn- 12mn) and Station Share Breakfast (Mon-Fri 6am-9am)

Click for big version.

1 The number of different listeners reached by each commercial station Mon-Sun 12mn-12mn

2 The percentage share that each commercial station has of the total commercial listening Mon-Sun 12mn-12mn

3 The percentage share that each commercial station has of the total commercial listening Mon-Fri 6am-9am

For a full Total New Zealand S1 2017 data report including demographc and daypart information, click here

Links to market by market data tables for the markets listed below can be found by clicking here

· Auckland

· Wellington

· Christchurch

· Northland

· Waikato

· Tauranga

· Rotorua

· Hawke’s Bay

· Taranaki Manawatu

· Nelson

· Dunedin

· Southland

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About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

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