How Print Can Sell Quality Homes

Pride In Print Awards Night 2017 media release (Category 6 – Promotional Print)

HOW PRINT CAN SELL QUALITY HOMES

When you are trying to sell homes worth hundreds of thousands of dollars you need to impress the customer, and that’s exactly what McCollams Print has done to earn the Promotional Print Category of Pride In Print 2017.

Designed by Velocity and Creative Ltd, the North Shore printer’s winning Jalcon Homes Profile image brochure, was produced for a client which has become a benchmark for great quality homes, having itself won over 57 Master Builders’ awards.

Established in 1993 and still a family-owned company, Jalcon Homes is also recognised as a leader in innovation. At the height of the leaky homes crisis, it introduced an industry first -- a unique 15-year Weather Tight Warranty to give peace of mind to the customer.

To project that image and its continued drive to produce the best-quality homes in Auckland, Jalcon needed a top-drawer brochure and the work produced by McCollams Print has done just that, says Pride In Print judge John Thorrat.

“This brochure is fantastic in representing Jalcon Homes,” he says.

“If you are the salesperson handing this to the customer, you know their immediate impression is one of ‘wow, this is quality!’

“The photography really stands out, the printing is excellent … it is outstanding and shows off the company in the best possible light.”

Priding itself on quality, McCollams Print general manager Milton Froggatt says the aim is to make every job a “Jalcon Homes job”.

“Everything we do, we try to do well and this particular job came out bloody beautiful,” he says.

“This was a stunning job. I’m really happy for the team that we won a few medals, but to win this one is special.”

Asked if his client had been selling more homes with the now award-winning brochure, Mr Froggatt responded: “Well, I’ll be asking them on Monday!”

“I’m sure they will be excited. We get a lot of [good] feedback on jobs, but a happy client is better than a happy wife, isn’t it?

“I’m really happy for the team, really happy for the client and it’s a great way to finish a great night.”

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