Tencent partners with Alexanders

Tuesday, 16 May 2017, 1:35 pm
Press Release: alexanders

Press release
DATE: 16th May 2017

Chinese Internet Giant paves way for tourism operators to reach independent Chinese travellers

China’s largest internet giant, Tencent, has partnered with Christchurch agency Alexanders Internet Marketing to expand advertising capabilities in Australasia. Being the fourth largest internet company in the world, with market capital value more than US $270 billion, Tencent owns a large variety of Chinese online platforms, including instant messaging, social media, gamming, news and video streaming.

Rachel Alexander, the Alexander founder, was delighted when invited to become the first New Zealand agency that can advertise on the Tencent platforms (including the popular WeChat app used by 800 million Chinese), but says “the setup process was not ‘a walk in the park’.” Rachel has a Mandarin degree from the University of Canterbury, employs a Mandarin speaking staff, and sees this as an opportunity to connect Chinese visitors with New Zealand businesses. It is also a way for exporters to reach into mainland China, and retailers to reach Chinese residents in New Zealand.

“It’s a great opportunity for both Alexanders and Tencent to develop and strengthen the connection between Chinese users and New Zealand businesses.” said KK Lee, Director of Commercial Strategy from Tencent.

Creating a business account on Chinese social media is the first step into the Chinese digital world. However, building up a fan base/followers organically can be a drawn-out process. Alexander says Chinese digital advertising on platforms like WeChat is cheaper than on Google. Targeting potential customers while they are in New Zealand or planning their trip will expose the ad to the right audiences and drive more traffic to your social media account and website.

New Zealand businesses need to be more active to keep up with the upward growing trend in Chinese arrivals. With the Bilateral Year of Tourism for 2019 recently been announced by New Zealand Prime Minister, Bill English and Chinese Premier Li Keqiang, new opportunities will be presented to the businesses that are Chinese-ready.

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