NZ's first certified Cicerone to judge craft beers
New Zealand’s first certified Cicerone to judge
craft beers at NZ Food Awards
Due to high
demand, entries for the New Zealand Food Awards have been
extended until July 14
The New
Zealand Food Awards 2017 is proud to announce Josh Scott,
New Zealand’s first certified Cicerone (beer expert), has
joined the technical judging panel to judge the craft beer
group within the Countdown Alcoholic Beverage
Category.
Mr Scott, the founder of Moa Brewing Company,
joins a well-regarded judging panel including Bite
magazine’s Ray McVinnie, chef Geoff Scott and World
Kitchen television host and chef Nici Wickes.
His
appointment is an acknowledgement of New Zealand’s love
affair with craft beers and its growing global reputation as
home of world-class brewers.
Mr Scott says he feels
honoured to have been invited to be part of the food awards
judging panel. “While we’ve had a challenging season in
terms of hop production, the craft beer culture is thriving
in New Zealand,” he says. “I’d like us to reach a
point where our reputation for producing top-notch, real
beers is up there with our reputation for world-class
wines.
“This is a great opportunity for brewers to put
their hat in the ring and see how their beers stack up
against other beverages. Accreditation marks like that of
the New Zealand Food Awards are a great way to boost brand
profile and gain distribution and export
opportunities.”
The big markets for New Zealand craft
beer are the United States, Britain and Europe, while Japan,
Vietnam and China are also growing.
Massey University
Vice-Chancellor Professor Jan Thomas welcomed Mr Scott’s
appointment. The University established the awards in 1987
and continues to manage the annual event. “It’s great to
have someone of Josh’s calibre and passion join our
esteemed judging panel. Craft beer is an exciting market
segment. While more and more of us are enjoying craft beers
here in New Zealand, it also represents a fantastic
opportunity to add value and grow export
earnings.”
Professor Thomas says the University, which
runs the annual awards, has agreed to extend the deadline
for this year’s entries following requests from the food
and beverage industry.
“We’ve been delighted with the
levels of entries to date,” she says.
For the past 30
years the awards have enabled food and beverage operators to
boost the profile of their business and brand, grow sales
and achieve national and international
They are open to
small and large food and beverage manufacturers, primary
food producers, food service providers and ingredient supply
companies.
This year’s winners are eligible for prize
packs including; business support, product promotion,
product development and consultancy with partners.
For
more information, please visit www.foodawards.co.nz.
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