AME to drive Holden Motorsport PR & Communications in 2018

AME to drive Holden Motorsport PR & Communications in 2018

January 10th, 2018: FOR IMMEDIATE RELEASE

2018 represents an exciting new era for Holden and for Australian Motorsport.

Holden’s next-generation ZB Commodore is set to change the look of an expanded 16-round Supercars Championship this year and Holden is looking to innovate both on and off the track.

Emma Pinwill, Holden General Manager of Brand, Media & Sponsorship, has announced dynamic sports content and marketing agency AME Management has joined Holden Motorsport.

“AME will play an integral part in evolving the Holden brand across our motorsport media and digital platforms,” Ms Pinwill said.

“Holden remains committed to being a leader in motorsport in this country and engaging with the legion of our fans who have supported Holden, Holden racing teams and our racing heritage.

“AME have a fantastic knowledge of the motorsport landscape in Australia and we look forward to their fresh approach to creating new content for the world of motorsport that will complement Holden’s future plans.”

Holden Motorsport’s media and communications will be led by AME General Manager of Communications, Gus Burrows, who brings experience in sports PR including the World Rally Championship, PR and brand management across the Supercars paddock and the AUS-X Open Sydney event.

AME Director, Adam Bailey, said “Holden’s history and list of achievements in Australian motorsport are second to none”.

“This is an amazing opportunity for AME to work together with the team at Holden on awesome and fresh new projects that showcase their brand in traditional and digital media in a revolutionary and exciting new light,” Mr Bailey said.

Holden would like to thank outgoing Holden Motorsport PR Manager Gerald McDornan of Veracity Media, for his many years of service and loyalty to Holden Motorsport, and wish him well in his future endeavours.

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