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Bravo NZ Finishes 2017 As The #1 Challenger Network.


Bravo New Zealand Finishes 2017 As
The #1 Challenger Network
World of Dance delivers strong start to 2018

In its first full calendar year of operation, Bravo New Zealand finished 2017 as the #1 challenger network, cementing its position in the market among key trading demographics.

Bravo finished the year #4/10 most popular FTA channel in New Zealand among key advertiser buying demographics, including the coveted Adults 25-54 demographic, placing ahead of Prime, Duke, The Edge, Choice and HGTV.

• Among its core demographic of Females 25-54, Bravo holds a firm position as the #4 channel in New Zealand, in both peak and off-peak, comfortably ahead of challenger network competitors.

• Across all day viewing, Bravo ranks #4 in the market among all key trading demos, including Females 25-54 with a share of 5.6%, Females 18-49 with a share of 6.0%, Household Shoppers with Kids 0-14 with a share of 5.0% and Adults 25-54 with a share of 4.5%.

Kicking off 2018, World of Dance starring Jennifer Lopez launched last Sunday night on Bravo with impressive overnight ratings of 2.1 and 7.2% share in Bravo's target demographic of Females 25-54, and in the demographic of Females 18-49 with a 2.0 rating and 8.3% share.

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Bravo goes into 2018 with a great line-up of new programs and returning seasons, including Australian productions Back With The Ex and The Real Housewives of Melbourne as well as Relative Success with Tabatha, Making a Model with Yolanda Hadid, The Real Housewives of Beverly Hills, Million Dollar Listing New York, 60 Days In, Escaping Polygamy, Vanderpump Rules and more!

Source: Nielsen/ Arianna. All day based on 10:00-23:59. Peak based on 18:00-22:29. Main and plus 1 channels combined. Based on Jan 1 – Dec 31, 2017. Fully consolidated data only.


ends

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