Bravo NZ Finishes 2017 As The #1 Challenger Network.
Bravo New Zealand Finishes 2017
As
The #1 Challenger
Network
World of Dance delivers
strong start to 2018
In its first full
calendar year of operation, Bravo New
Zealand finished 2017 as the #1 challenger network,
cementing its position in the market among key trading
demographics.
• Bravo finished the year #4/10 most popular FTA channel in New Zealand among key advertiser buying demographics, including the coveted Adults 25-54 demographic, placing ahead of Prime, Duke, The Edge, Choice and HGTV.
• Among its core demographic of Females 25-54, Bravo holds a firm position as the #4 channel in New Zealand, in both peak and off-peak, comfortably ahead of challenger network competitors.
• Across all day viewing,
Bravo ranks #4 in the market among all key
trading demos, including Females 25-54 with a share of 5.6%,
Females 18-49 with a share of 6.0%, Household Shoppers with
Kids 0-14 with a share of 5.0% and Adults 25-54 with a share
of 4.5%.
•
Kicking off 2018, World of Dance starring Jennifer Lopez launched last Sunday night on Bravo with impressive overnight ratings of 2.1 and 7.2% share in Bravo's target demographic of Females 25-54, and in the demographic of Females 18-49 with a 2.0 rating and 8.3% share.
Bravo goes into
2018 with a great line-up of new programs and returning
seasons, including Australian productions Back
With The Ex and The Real Housewives
of Melbourne as well as Relative
Success with Tabatha, Making a Model with Yolanda Hadid, The
Real Housewives of Beverly Hills, Million Dollar Listing New
York, 60 Days In, Escaping Polygamy, Vanderpump Rules
and more!
Source: Nielsen/ Arianna. All day based on 10:00-23:59. Peak based on 18:00-22:29. Main and plus 1 channels combined. Based on Jan 1 – Dec 31, 2017. Fully consolidated data only.
ends