MatWorks Pilates goes to new heights thanks to Xero

MatWorks Pilates goes to new heights thanks to Xero

Auckland, 7 February 2018 – Kiwis are among the laziest people in the world*, and according to research, time is our biggest barrier for exercising**. We struggle to cram everything into our busy lives, but advances in technology now bring restaurant food to our door, banking to our phones and entertainment on demand. Why not exercise too?

Entrepreneur Phoebe Heyhoe wanted to share her passion for pilates but knew people were time-poor. This led to the birth of MatWorks – a mobile business that brings pilates to wherever people need it, at work or at home – even on the SkyWalk at the top of the southern hemisphere’s highest tower, as seen this morning.

Craig Hudson, Country Manager of Xero New Zealand, says now more than ever, businesses need to be nimble, adapt with change and go to where their customers are.

“Bringing your services to customers is becoming more common and, with change happening so quickly, we understand small business owners need to know how their business is doing in real-time, rather than in a week’s time or longer. No matter where a business owner is, they can see exactly how they are tracking through Xero, send and chase invoices and keep the business running,” says Hudson.

Phoebe says it was a nightmare every year when it came to doing tax returns for MatWorks, especially trying to keep track of all previous spending and receipts.

“My dad and brother encouraged me to get on board with Xero. It helps me track all my spending and my inventory, so I have so much less admin to manage on a daily basis.

“Moving to Xero has saved me eight hours of paperwork each week, which allows me to teach another five classes. It also saves me about 10 hours each quarter when I used to sort through my expenses and receipts for my tax return. Now I can do this on a weekly basis instead.

“It’s great because it’s freed up my time to think about the future of MatWorks and how to continue to grow outside Auckland. With the help of Xero, I’m able to see what I can afford and hired my first four instructors last year, with plans to expand to Tauranga, Hamilton, Wellington, Christchurch and Dunedin this year,” says Heyhoe.

The fact that fewer than 50 percent of Kiwis participate in any exercise*** and our car-reliant culture has left us walking fewer steps a day than Americans, means new mobile initiatives such as Phoebe’s are a much-needed way to remove the barriers to exercise.

“The face of small business is changing thanks to the possibilities opened up by companies like Xero, which enable me to work anywhere, at any time, on any device. It’s also getting rid of the excuses of being too busy to exercise,” says Heyhoe.

Phoebe hosted an exclusive pilates session on the SkyWalk at the top of the Sky Tower this morning, where eager participants plied and posed while looking out at the sunrise.

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