Countdown secures the first regional Adshel Live Panoramas

Hot off the back of Adshel New Zealand’s announcement of the launch of Adshel Live Panoramas, supermarket giant Countdown have secured the first of the Adshel Live Panorama’s across key Auckland and Wellington locations.

Adshel Live Panorama, was created by combining Adshel’s static panorama format with the smart digital capability and technology of Adshel Live. The impressive format now allows advertisers to wrap an entire bus shelter containing a digital screen, using all six creative rotations on that screen exclusively, making for an unmissable and engaging brand landscape akin to a 6x3 billboard at street level.

Countdown have utilised Adshel Live Panorama’s on Auckland’s Ponsonby Road and Queen Street, and Wellington’s vibrant Oriental Parade, leveraging the dynamic high pedestrian traffic at these locations.

Countdown’s Adshel Live Panorama campaign conveys the supermarkets “Price Lockdown”, showcasing the range of everyday grocery items locked down at affordable prices for Kiwis.

Kim Leybourne, Group Media Director at Ogilvy Mine says,

“When Adshel launched Adshel Live Panoramas, it was an easy decision to take these up for Countdown and support Lockdown’s relaunch via impactful placements in key locations. We love the opportunity to continually work with the Adshel team as they evolve their offering.”

“The development of Adshel Live Panoramas are part of Adshel’s continued commitment to drive creativity and innovation within the out-of-home sector”, says Ben Gibb, Adshel’s Sales & Marketing Director.

“With the rise of experiential marketing, advertisers have been looking for engaging ways to reach consumers. Adshel’s activation arm is the perfect platform to develop and execute innovative campaign solutions to ensure maximum impact and the ability to engage audiences with interactive brand experiences at street level.”

All Adshel Live Panorama sites feature state of the art 75-inch, ultra-high definition screens capable of 4K content which adapt to the ambient light conditions, ensuring premium quality display.

With the expansion of the Adshel Live network to 283 screens, the Adshel Live network now delivers unrivalled scale with over 4 million contacts (DTVs) per day.

In addition to Adshel Live Panorama’s and the standard Panorama format, Adshel Immerse also encompasses special builds and unique printing techniques that allow advertisers to create a bespoke brand experience, by taking over a bus shelter and bringing creative concepts to life.

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