Multi-Million Dollar Tech Sale One of the Country’s Largest

Multi-Million Dollar Tech Sale One of the Country’s Largest Ever

More than $7 million dollars worth of consumer technology products were purchased in five hours, in one of the country’s biggest ever tech sales on Friday - with a further $8 million of purchases expected later today.

More than 500 4K TVs; 1000 smartphones, 4000 headphones, and 1500 laptops were among the items purchased by 25,000 customers during the five hour sale at PB Tech stores.

The biggest growth categories were 4K TVs which were up 120%, with headphones up 110% and smartphones up 85% with Kiwis reportedly buying these as Christmas gifts.

The rapid expansion of new product lines such as robotic vacuum cleaners saw strong growth for the relatively new entrant for this year, with 150 sold and sales growing by 3300%.

PB Tech spokesperson Mark Dalton says the Black Friday sale was the biggest in the company’s history, with 30% growth in sales on the previous year, and reflects changing shopping patterns.

“We see more and more people using Black Friday as their main shopping day to get gifts sorted for Christmas.

“Black Friday and Cyber Monday are now considered the world’s top shopping days, and PB Tech was one of the first retailers in NZ to offer these sales in 2012, this is our eighth year running these events,” he says

Dalton says the online only Cyber Monday sale which starts at 6PM is expected to add a further $8million in revenue.

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