Mediaworks Radio Reveals Game-Changing Magic Talk Lineup

14/01/19

Mediaworks Radio Reveals Game-Changing Magic Talk Lineup Ahead of New Station Launch

MediaWorks Radio isn’t holding back in 2019 as they reveal the exciting lineup of new talk and lifestyle channel, Magic Talk, launching on Saturday, January 19th. In an unprecedented move announced in 2018, the Magic brand encompasses both Magic Talk and Magic Music, allowing the choice of both options for listeners operating on different frequencies.

The supersized talk station will feature some of New Zealand’s best known personalities on talk radio with The AM Show’s Duncan Garner, Mark Richardson and Amanda Gillies kicking off each weekday morning on the live simulcast show (6-9am). Broadcasting legend Peter Williams will keep the conversation going (9am-12 noon) followed by Sean Plunket in the afternoons (12-3pm). Ryan Bridge will bring a comprehensive wrap of the day’s most important and compelling news stories on the Ryan Bridge Drive Show (3-6pm) along with Newshub at 6pm simulcast. In the evening, Leah Panapa will lead the chat every weeknight (7-11pm) followed by overnights with Tony Amos (midnight - 6am). Popular weekend shows REX and Home and Garden will also feature.

Leon Wratt, MediaWorks Group Content Director Radio, says: “When you look at the lineup - Garner, Richardson, Gillies, Williams, Plunket, Bridge, Panapa, Amos - you can see it’s a very strong team to launch Magic Talk.”

“The popular The AM Show will form the cornerstone of our weekday lineup followed by Peter Williams who is undisputedly one of New Zealand’s favourite broadcasters and very excited to be have his own talk radio show for the first time in his career. Together this is an original lineup of very talented broadcasters and I can’t wait to see what the audience makes of it.”

Magic Talk is aimed at the 45+ demographic and has almost 90% talk radio across the week. The Magic brand encompasses both Magic Talk and Magic Music, allowing the choice of both options for listeners, operating on different frequencies. Magic Music will continue to feature the ever popular Mark Leishman and Geoff Bryan, Mark Smith, Murray Lindsay and Bob Gentil and offer a 24/7 music option for Magic listeners.

In the final GfK radio survey results of 2018, the Magic brand gained 0.5 percentage points nationally to 4.8%. The station’s growth also continued in the regions increasing its lead in the Hawkes Bay, showing growth in Wellingtonand Christchurch and delivering a strong result in Tauranga.

-ENDS-

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