We Are New Zealand’s Herald

Press Release for Immediate Release – Wednesday 20 February 2019

We Are New Zealand’s Herald

20 February 2019 – Believe it when you read it. Facts, truth and expert analysis. Celebrating and commiserating, informing and entertaining. That’s New Zealand’s Herald.

The country’s premium news brand, the New Zealand Herald, has a proud 156-year history of telling the stories that matter, and today it reinforces that heritage with the launch of a new brand campaign.

The New Zealand Herald is New Zealand’s Herald.

The campaign celebrates the connection and trust Kiwis have with the Herald and emphasises the quality journalism from the Herald’s stellar stable of staff across news, business, politics, sport, lifestyle and entertainment.

Managing Editor Shayne Currie says: “The Herald is a reflection of who we are as a nation, and our regional titles are the foundations of their community.

“The Herald is still and always will be passionate about delivering New Zealand’s stories. It is created by New Zealanders for New Zealanders and reflects the shape and culture of the country we all love. This campaign celebrates the Herald’s journalism, expertise, credibility, variety and ultimately, the truth it shares.”

NZME CEO Michael Boggs announced at yesterday’s shareholder meeting that New Zealand Herald Premium will launch in Q2; a project that will deliver New Zealand access to exclusive, unique and agenda-setting content, written by trusted experts.

Herald Premium Editor Miriyana Alexander says: “Our premium digital offering will house some of the very best journalism in New Zealand, and be complemented by curated access to first-class content from four of the world’s rock star mastheads.”

Alexander said the Herald was following the global trend which had seen most leading news publishers introduce digital subscription models, and it was heartening to see readers support journalism that way.

“Our incredibly loyal audience has paid for the Herald for the last 156 years and they’re now telling us they’re prepared to pay for premium journalism online.
“We are grateful for that - their support allows us to keep investing in quality journalism to help tell the stories that matter.”

The most recent Nielsen Online Ratings for nzherald.co.nz show the site now has a unique audience of 1.84 million. The NZ Herald's print readership has increased year on year and is now at 453,000 (year ending September 2018).

NZ Herald has always been a premium source of journalism; it was judged best news website at the 2018 Voyager Awards and the Weekend Herald has won Voyager Newspaper of the Year for the last two consecutive years. The NZ Herald was named the best daily news brand (digital and print) in Australia, New Zealand and the Pacific at the News Media Awards in Sydney.

Credits:
NZME Chief Marketing Officer: Katie Mills
NZME GM Brand & Communications: Sheryl Dunlop
NZME Senior Marketing Manager News & Sport: Mandie Strachan
Agency: Hunch
Creative Partner: Michael Goldthorpe
Strategic Lead: Melinda Parris
Head of Design: Erin Clarke

Sources:
Nielsen Online Ratings, January 2019, Base: All People 2+
Nielsen CMI Q4 2017 – Q3 2018. Base: 15+.

ENDS

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