Sprig & Fern Brewery releases new craft beer range

Award-winning Nelson craft brewery Sprig & Fern is releasing a craft beer range in innovative, all-new 888ml glass packaging. The new release packaging also coincides with the release of two new products in the range, Dry Hopped Pilsner and West Coast I.P.A. The beautifully-designed bottles will start appearing on supermarket shelves across the country from the beginning of April 2019.

The Sprig & Fern 888ml glass bottles will be available in A.P.A, Dry Hopped Pilsner, I.P.A, Pilsner, Scotch Ale, Tasman Reserve, and West Coast I.P.A.

“Our customers have been asking us for a competitively priced, larger, resealable glass bottle and we believe that we have a role to play in providing a glass alternative,” says Lee Brown, General Manager, Sprig & Fern Brewery. “Ensuring that we are responding to environmental sustainability considerations is something that’s very important to us.”

“Glass is the world’s most natural and sustainable packaging and while the new glass bottle range will not be an immediate and complete replacement for our PET range, we’re excited by the potential customer reaction to our 888ml resealable glass bottles.”

The Sprig & Fern 888ml glass bottles have screw top lids for resealable freshness, and unlike the PET range, they do not need to be kept constantly refrigerated, only prior to consumption.

“Nothing is changing for our tavern customers that use the fill your own system, we are simply giving our supermarket customers the option of buying in glass, in addition to our PET range,” says Brown.

Master Brewer and Sprig & Fern Brewery owner Tracy Banner is also excited by the move into the 888ml glass range. “This move allows our products to continue to develop in presentation and the larger glass bottles allow us to push boundaries in terms of recipe development, meeting evolving consumer palates.”

Customers will easily identify the new range on the shelf with its distinctive and compelling label artwork. “Tracy selected two words to describe each craft beer in the new range and we then invited award-winning New Zealand artist Gina Kiel to design our label illustrations basing her designs on Tracy’s chosen words,” says Brown. “The illustrations really do tell a story and complement each product in the range.”

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