February 2019 New Vehicle Sales Up Slightly on 2018

David Crawford, Chief Executive Officer of the Motor Industry Association says, “The February 2019 figures shows the new vehicle is up slightly on the same month in 2018. There were 11,699 vehicles registered in the month of February up 1.5% (168 units) on February 2018. It was still the second strongest February on record.”

The total registrations of passenger and SUVs for February 2019 were up 2.2% (165 units) on 2018 volumes, and commercial vehicles were level, up by just 3 units (0.1%) compared to the February 2018.

For the month of February, Toyota remains the overall market leader with 14% market share (1,617 units), followed by Ford with 11% (1,234 units) and Mitsubishi with 9% market share (1,053 units).

Toyota was also the market leader for passenger and SUV registrations 11% market share (800 units) closely followed by Mazda with 10% (758 units) and then by Suzuki with 8% market share (581 units). The top selling passenger and SUV models for the month were the Mazda CX-5 (292 units) followed by the Kia Sportage (273 units) and the Suzuki Swift (246 units).

In the commercial sector, Ford retained the market lead with 20% (818 units) closely followed by Toyota also with 20% and just one unit behind Ford (817 units) and Mitsubishi third with 12% market share (506 units). The Ford Ranger retained the top spot as the bestselling commercial model with 17% share (699 units) followed by the Toyota Hilux also with 17% share (686 units) with the Mitsubishi Triton in third with 12% market share (505 units).

Vehicle segmentation for February 2019 continued recent trends with SUV’s and light commericals dominating the market. The top two segments for the month were SUV medium vehicles with 17% share followed by the Pick Up/Chassis Cab 4x4 segment with 16% market share and the SUV Compact in third with 15% market share.

“The outturn for February 2019 was pleasing, being the second strongest February on record behind 2017. It indicates the market, while not growing, is steady as she goes” said Mr Crawford.

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