House of Travel Awards Celebrate True Stories
27 March 2019
House of Travel Awards Celebrate True Stories And Smashing All Expectations with New Brand Campaign
House of Travel has seen an incredible spike of 70% increase in enquiries since launching the new ‘Better Together’ brand campaign based on true stories in February and also celebrating a record year with a turnover in excess of a billion dollars.
Mark O’Donnell, House of Travel CEO says, “We knew that by telling true stories we had created a strong and compelling campaign which would bring new customers through the door - but a 70% increase in less than two months is far more than we anticipated.
“The comments from customers have been revealing, making it clear that a lot of potential customers believed the myth that using a travel consultant cost you money and online is more economic – we have set out to dispel that and we are well on our way to succeeding.”
Areas of travel that increased for the business includes; Cruise (up 30%), Queensland (up 20%) and Fiji (up 30%).
In 2018 sales were up double digits and the results from the beginning of 2019 are indicating another record year in all areas including air, land and cruise making House of Travel the number one travel group in New Zealand.
NATIONAL AWARDS
On Saturday 23 March nearly 800 members of the House of Travel Group attended the company’s annual awards conference at the ASB Showgrounds in Greenlane, Auckland, representing 75 House of Travel stores and eight Orbit World Travel locations nationwide.
The theme of this year’s conference was ‘It’s On’ to highlight and celebrate the group’s efforts in the competitive travel industry and to continue striving to be the best.
Some of the awards presented on the day included; HOT Consultant of the Year – Belinda Fifield (House of Travel Christchurch City), Orbit World Travel Consultant of the Year – Maia Hiini (Orbit Christchurch), Overall Best Performing House of Travel Store – Christchurch City, Overall Best Performing Orbit – Orbit Wellington, Overall Best Performing Small Outlet - House of Travel Masterton, Overall Best Performing Medium Outlet - House of Travel Johnsonville and Overall Best Performing Large Outlet – House of Travel Lakers Invercargill.
Jeff Leckey, General Manager HOT Cruises, took home the CEO Award for his leadership, drive and dedication to take the retail cruise offering to the next level.
House of Travel Timaru was awarded Overall Customer Champion Store for continuous high scores and positive feedback from customers as part of the Voice of Customer programme. The team at House of Travel Timaru put the customer and their needs at the forefront of all activity to help make holidays better together.
Mark O’Donnell adds, “Our business is totally customer centric and our travel consultants are our ambassadors that ensure all customers are given gold standard treatment and our customer feedback tells us we are getting it right with a 94% rating for customer satisfaction.”
Notes to editor:
Kiwi owned and operated House of Travel Group, the largest privately owned retail travel company in Australasia, is celebrating a record year announcing a turnover in excess of $2 billion dollars and the launch of a bold multi-million dollar brand campaign in February that highlights the value the House of Travel team can add to a travel experience.
The new brand campaign features a series of mini movies highlighting the brand philosophy ‘Better Together’ and based on true inspirational stories from the travel consultants at the coalface of the House of Travel stores throughout New Zealand.
Watch the ‘Better Together’ mini movies here.
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