Netflix’s ‘The Witcher’ is world's most popular TV series

Tuesday, 31 December 2019, 8:16 am
Press Release: Parrot Analytics

Netflix is out to an early lead in the highly competitive race for the next Game of Thrones.

The new fantasy drama The Witcher has become the most in-demand TV series in the world during its first full week of availability.

From December 22-28, The Witcher was 37.12x more in demand than the average series globally - ahead of Disney+'s The Mandalorian (32.7x) and HBO's Game of Thrones (26.17x).

As highlighted in our weekly US insights article, the series has also become the most in-demand show with American audiences during the same time period.

In addition to jumping ahead of The Mandalorian, The Witcher held off a strong showing from Saturday Night Live in the wake of Eddie Murphy’s universally well received return as host of the NBC mainstay.

The Witcher’s immediate worldwide success highlights the impact that a binge released series can have on driving audience demand.

Its success is also crucial for Netflix heading into the 2020s as the streamer fights off new SVOD players, and declining global digital original demand share.

For more insights into how The Witcher is performing in six key markets, see our new public Title Insights Pages which are updated daily with the latest Parrot Analytics demand data:

United States
United Kingdom
Germany
Brazil
Mexico
Canada

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Parrot Analytics

Global television demand measurement

Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.

As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.

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