Boomi Retail 360 to unify the full retail experience
Boomi Retail 360 to unify the full retail
experience
Retail 360
connects and unifies items, products, customers, payments
and fulfillment data regardless of underlying application,
catalogue, market, or channel
Boomi™, a Dell Technologies™ business, has
announced ‘Retail 360’, a solution specifically designed
for retailers to easily connect their data and applications
to create personalised customer experiences. Boomi’s data
and application integration platform allows companies to
harness their data to deliver unique and differentiated
customer journeys.
To meet demands for an intelligent store experience, retail leaders need to create enriched, personalised experiences. With Boomi, retailers can improve decisions throughout the retail value chain as they collect, aggregate, and analyse multi-channel data – improving margins and decreasing costs while creating better customer journeys.
Today’s connected consumer wants a highly personalised, seamless experience across every channel. New customer expectations have created a new retail world. For instance, 82 per cent of consumers will research a product online before they visit a store[1] and 63 per cent of consumers compare prices, seek reviews or check availability while shopping in store[2].
Sometimes facilitating the simplest of use cases – like returning online purchases into a physical store – exposes deep rifts in technology that can only be resolved with a unified platform approach.
“It’s widely acknowledged that online commerce became mainstream in the last decade, however, the retail industry needs to morph and embrace change once again if it’s to succeed in this new decade,” said Ed Macosky, Senior Vice President of Product, UX and Solutions Boomi.
“Retail companies need to embrace the
change, think of themselves as providers of highly
personalised customer experiences, and harness the data to
deliver unique and differentiated customer journeys.
Boomi’s Retail 360 will provide a low code, cloud
integration platform to accelerate their business
outcomes.”
Key Benefits
of Retail 360
• Streamline omni-channel (ecommerce, POS,
inventory, databases)
• Unite marketing, orders,
inventory, pricing, promotion and customer
record
• Deliver applications faster
• Accelerate
B2B transactions
• Streamline operations and reduce
cost
Boomi’s Retail Customer
Excellence
Boomi’s more
than 300 retail customers already have proven
results;
• Leading American apparel retailer started
with a handful of integrations before quickly expanding to
150 integrations across more than 20 systems. Boomi supports
450,000 active SKUs, supporting the shipment of 5000 units
per day across more than 250 stores.
• One of largest
quick-serve restaurant chains with more than 2200 stores in
the US, has modernized its customer experience using Boomi.
Boomi has helped them to expand their delivery services to
GrubHub and UberEats, provided APIs for digital delivery and
POS ordering, and provided dynamic marketing based on
AI.
• Innovative product design retailer, whose retail
partner locations have grown from 4000 to 6500 in the past
three years, has improved accuracy and speed in critical
order and distribution processes using the Boomi platform.
Thanks to the company’s use of Boomi, integration
development has accelerated two to three times compared to
custom coding.
Boomi recently surpassed 10,000 customers, many of them retail customers, such as Candy.com, Duckhorn Vineyards, MOD Pizza, Umbra, The White Company.
For more information about this solution, check out our retail integration resources.
About Boomi
Boomi, a Dell
Technologies business, quickly and easily unites everything
in your digital ecosystem so you can achieve better business
outcomes, faster. Boomi’s intelligent, flexible, scalable
platform accelerates your business results by linking your
data, systems, applications, processes, and people.
Harnessing the power of the cloud to unify everything inside
and outside of a business, Boomi gives more than 10,000
organisations globally, the ability to future proof their
application strategy. For more information, visit http://www.boomi.com.