Netflix Earnings: Price Hikes With Minimal Churn - Will Netflix Be A Bright Spot For Markets?

Thursday, 17 April 2025, 5:12 pm
Press Release: Parrot Analytics

With Netflix reporting Q1 results this Thursday—its first earnings release without quarterly subscriber figures—investors will be watching for proof that the shift to financialmetric focus is paying off. Our Parrot Analytics Streaming Metrics data shows Netflix enjoying industryleading low churn even after significant price increases.

Here’s why Netflix is uniquely positioned to hike prices without a subscriber exodus:

1. MarketLeading Demand + Competitive Pricing

• Netflix’s total catalog demand in the US outpaces every standalone rival.
• At $17.99/month (vs. Hulu’s $18.99), Netflix delivers more demand per dollar—an irresistible value proposition.

2. Room for Price Increases

• Before the $2.50/mo price increase in January, Netflix was cheaper than Disney+, despite offering nearly double the catalog demand.
• That “cushion” is one reason our model estimates the price hike only nudged US churn up by ~10 basis points.

3. Low Churn Across Regions

• While many platforms see spikes in cancellations after a rate increase, Netflix’s churn rates are lower than major competitors across other regions.

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Parrot Analytics

Global television demand measurement

Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.

As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.

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