New World’s Family2Family Food Bank Appeal Returns To Help Kiwis Doing It Tough

New World’s Family2Family food bank appeal is back for 2025, helping ensure New Zealand families experiencing hardship have access to food and everyday essentials.

Now in its sixth year, Family2Family is all about locals helping locals. Each New World store teams up with a nearby food bank or City Mission, so donations stay in the community.

This year, New World will contribute $250,000 to City Missions and local food banks nationwide. Shoppers can also get involved from Monday, 28 April to Sunday, 25 May by:

• Filling a bag with food bank-friendly items and dropping it at their local New World collection point or
• Buying a pre-filled $20 Family2Family bag in-store or online.

To make it easy, stores will label helpful items and there’s a full list on the New World website.

New World spokesperson Giselle Bleakley says it’s a simple way for people to help out. “Our Family2Family appeal gives New World shoppers an easy and practical way to make a difference. It’s a chance for families to help other families by donating nutritious food and everyday essentials to those doing it tough.”

Wellington City Missioner, Murray Edridge says the campaign plays a vital role in helping food banks meet growing demand, especially in the Winter months. “Family2Family is so essential for the things that we do. The generosity that comes from these amazing gifts from the general public, with the help of New World, enables us to stock our social supermarket and support the community.”

In addition to staples like rice, pasta, canned food, spreads, cereal, and toiletries, customers are encouraged to add small treats like biscuits or chocolate to their donation, a simple way to bring a little joy to someone’s day.

To learn more or donate online, visit: newworld.co.nz/family2family

© Scoop Media