My Food Bag Goes Green With Release Of New Plant Powered Bag

Recognising the growing demand for plant based options, My Food Bag has launched a new Plant Powered offering for Kiwis to enjoy a world of delicious choice.

Bringing together their Plant based and Veggie bags, Plant Power features 7 delicious recipes to choose from each week – 3 vegetarian and 4 plant based.

Plant Power will include My Food Bag’s popular 15-minute meals offering – selling nearly half a million 15-minute meals in the past year – with some of these upcoming dishes including Caesar Haloumi Burgers with Basil Pesto, Southern Sticky BBQ Tofu with Smoky Slaw & Coriander and Nasi Goreng with Fried Eggs & Crispy Shallots.

With the help of special guest chefs to help launch the new bag, Plant Power will also feature Newshub’s Mike McRoberts’ special Plant-Based Portobello Mushroom Pie with Super Green Salad and iconic Kiwi baker The Caker’s Lemon Strawberry Poppy Seed Cake Kit – a FREE add on to every third Plant Power delivery.

My Food Bag CEO Kevin Bowler says as well as experiencing growing demand for plant based options from their foodies, the business has observed this trend more broadly across New Zealand.

“According to Kantar’s Annual Better Futures report, a flexitarian approach to food is on the rise with almost double the amount of Kiwis maintaining a plant-based vegetarian or vegan diet over the last three years. We want to ensure we are keeping up with our customers’ evolving food choices and are excited to be launching Plant Power to enable us to do to this even further,” said Kevin.

My Food Bag is also mindful the new plant based offerings could sound too good to be true, particularly with the added health benefits of nutritionist designed recipes, but promises all foodies can enjoy the delicious menu on offer.

“We are committed to ensuring our plant-based options maintain the same levels of excitement and taste as their meat based counterparts, proving that eating meat-free doesn’t mean missing out,” said My Food Bag Co-Founder Nadia Lim.

Existing foodie faves will also be available in the Plant Powered bag, including My Food Bag’s highest ever rated veggie pasta Creamy Mushroom Skillet Lasagne with Basil Pesto, as well as brand new take-away style vegan offerings like Warming Edamame & Hemp Dumpling Noodle Soup with Asian Greens and Caramelised Onion, Mushroom & Romesco Pizzas with Creamy Garlic Swirl.

To encourage Kiwis to give it a go, the easy to follow recipes can be delivered direct to your door with 50% off the first bag using PLANT50 before 31 July.

To find out more and explore the new Plant Powered food bag, visit myfoodbag.co.nz.

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