Quashed Offers Life Insurance Products Online With AIA

Quashed, an all-in-one insurance platform, is extending life insurance to more Kiwis through an enhanced online experience with AIA New Zealand.

From today, consumers can explore Quashed and purchase AIA's new 'Starter’ plans in a matter of minutes and manage them alongside their other insurances.

Quashed allows consumers to upload all their policies, from any insurance provider, onto a secure, single view dashboard that can be shared with a partner or family member. This means that their insurance policies are actively managed and up to date, and can be accessed easily when needed.

Quashed’s ‘Market Scan’ feature enables easy comparison of prices and benefits, and has saved consumers an estimated $1M since it launched in 2021.

“Research shows around 70% of Kiwis are underinsured and without adequate protection. Making life products from a highly trusted brand like AIA more accessible on our digital platform makes it easier for Kiwis to research and buy cover for themselves and their families,” says Justin Lim, founder and CEO of Quashed.

The decision to distribute Starter plans digitally for the first time is part of AIA NZ’s strategy to reach more Kiwis with simple and easy to access life insurance plans, while helping to address the issue of underinsurance in New Zealand.

AIA NZ CEO Nick Stanhope says, ”We’re pleased to be launching our first digital direct partnership for our AIA Starter plans, offering Kiwis basic, affordable and rewarding insurance. These plans all come with our flagship AIA Vitality Starter programme, offering rewards and incentives for healthy lifestyle choices every day.”

“We partnered with Quashed as we believe we have a shared commitment to making insurance more accessible for all New Zealanders.”

After growing its user base 35x in 18 months, Quashed is aiming for 100,000 customers by 2023, reflecting the popularity among consumers to manage their financial affairs online.

Partnering with AIA comes as Quashed completes its second capital raise, for $1.1M. The oversubscribed round was supported by New Zealand and Australian investors. The capital will be used to develop Quashed’s platform and support additional partnerships with both general and life insurance companies that will launch in coming months.

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