KOHLER, With Lazada Singapore, To Bring 30 Lifestyle Brands Under One Roof In Online To Offline Shopping Experience

KOHLER, a global lifestyle brand and leader in kitchen and bath products, has partnered with Lazada Singapore to bring 30 complementary leading lifestyle brands together for the first time, to provide online shoppers with a curated showcase of luxurious home, kitchen, bath, and lifestyle products they can experience in-store. Come Home to KOHLER & Friends (Powered by Lazada) utilises Lazada's powerful e-commerce platform to complete the shopping experience and is aimed at satisfying changing consumer habits post-pandemic.

The month-long event will provide consumers with a unique immersive in-store feel to the digital shopping experience and offer a one-stop solution for shoppers to experience all 30 brands side by side in real-life home settings. KOHLER and the other 29 brands will showcase their curated range of products at the KOHLER Experience Centre (KEC) from 15 July to 15 August 2022.

The 822 sqm KEC occupying two units of shophouses along Peck Seah Street will house several thematic spaces featuring various ranges of KOHLER's innovative, intuitive, and immersive products, complemented by participating brands such as Samsung, Bang & Olufsen, LEGO, L'OCCITANE, Razer, Nespresso, OSIM, Tefal, WMF, and Philips Lighting. The curated showcase is perfect for first-time homeowners looking for inspiration for their new home or existing homeowners looking to refresh various areas of their homes. Shoppers can explore the different themes throughout multiple levels of KEC and view dedicated spaces such as the living room, bedroom, study, kitchen, and bathroom.

Each themed bathroom and living space are thoughtfully furnished by Kohler designers and representatives from the other brands. As soon as shoppers are inspired by any product they see, they can scan QR codes to purchase on the Lazada app. This means that shoppers can fully immerse themselves in these dedicated home spaces, check out and enquire about the products on display, purchase online immediately, and head home to wait for their items to arrive. This is the future of shopping.

"We are collaborating with Lazada to provide online customers with what they want – an immersive online to offline (O2O) shopping environment to have a real-life experience of how our products feel, look and work, and ask questions for an informed purchase," said Leo Leong, General Manager, Kohler Kitchen & Bath Group, North and Southeast Asia. "This is further complemented by our partnering brands which have collaborated with us to showcase their products in this new experience. Not just that, shoppers can enjoy online prices of up to 60% off during the fair and shopping benefits through the LazMall pages with peace of mind knowing that the products purchased are 100% authentic, with *free returns!"

At KEC, shoppers will also be treated to freebies and giveaways and the opportunity to register for cooking and home interior decor workshops on selected dates available for booking in person. During Come Home to KOHLER & Friends (Powered by Lazada), the KEC is opened to the public from 15 July to 15 August 2022, daily from 10am to 9pm, including Sundays.

*Free shipping and return policies vary with brands and sellers.

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