SEO And Customer Engagement: Why It’s Important They Work Together

Monday, 1 August 2022, 9:50 am
Press Release: Hugh Grant

Search engine optimization is crucial for all online businesses today. It plays an important part in driving traffic to your website, increasing brand exposure, and potentially improving sales and revenue. When you invest in optimizing your website to rank higher in Google search results, you will increase your reach to a larger potential customer base. However, it is important to consider how SEO and customer engagement strategies work together on your website to achieve the desired results, i.e., more customers making purchases, getting in touch, and following calls to action.

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Starting With SEO

SEO is the process that brings organic traffic to your website. Effective optimization techniques will help to drive more visitors to your site and increase the number of people that are exposed to your brand organically. All search engines including Google, Bing, Yahoo!, and others have crawlers that are constantly scanning online content to determine which results are the most relevant to user search terms. When your potential customers are searching for terms that are related to what you offer, Google and other search engines are more likely to produce your website as a top result when you have employed strong SEO strategies. But don’t stop there. Australian agency SEO Advantage says that SEO for small businesses is essential to boost a website’s online visibility and drive traffic, and when coupled with robust customer engagement strategies can rapidly increase a small business's customer base.

Keeping Customers on Your Website

Don’t make the mistake of driving all this new traffic to your website with good SEO strategies but then fail to consider how you’re going to encourage them to stay there. SEO strategies that increase organic traffic to your website are ultimately going to be a waste of time and money if visitors are immediately hitting the back button due to issues like poor loading time or simply the fact that your website isn’t that engaging. If visitors aren’t getting the answers they are looking for when they click through to your site from Google, they’ll head back and try somewhere else.

Generating Engagement and Increasing Conversions

Customer engagement ultimately turns those organic traffic numbers into paying customer numbers. Without customer engagement strategies on your website, your SEO efforts can only get you so far. But what is customer engagement? Simply put, it is the connection that your customers or potential customers have to your brand when they arrive on your site. You can immediately begin to generate engagement with useful content, answers to questions, easy navigation, and strong branding. By providing visitors with what they need from the moment they land on your site from Google or another search engine, you will end up with visitors that spend more time on your site because they are interested to learn more, feel that they are getting value from the visit, and ultimately choose to follow a call to action whether that involves purchasing a product, signing up for more information from your email newsletter, or filling out a contact form for a quote.

While SEO is imperative to running an online business today, it should always be coupled with strong customer engagement strategies on your website to achieve the best results.

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