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Parrot Analytics Streaming Report Card - Q4 2022
Last year provided volatility in the streaming world, with Wall Street giving the business a reality check that revenue and profits are more important than top-line subscriber growth and endlessly growing content budgets.
In response, leading companies pulled 180s on advertising tiers, exclusive windows, and licensing policies, setting up 2023 as a year of cutbacks and experimentation in business and content strategies.
Where do the major players head from here? Parrot Analytics presents our Q4 2022 Quarterly Report Card on the state of the streaming industry to make sense of it all.
We analyzed the major streaming platforms from five media companies that control over two thirds of all US demand for TV content: Disney (Disney+ & Hulu), Warner Bros. Discovery (HBO Max & Discovery+), Paramount Global (Paramount+), NBCUniversal (Peacock), and Netflix. We include demand data for Apple TV+ and Amazon Prime Video, whose parent companies do not break out subscriber or revenue numbers for their entertainment platforms, but who stand out in audience demand share and major awards recognition.
We have combined subscriber and revenue data from corporate earnings reports with our exclusive audience demand data, one key chart, and commentary to reveal the connections between audience demand and financial performance in the entertainment industry.
Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
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