Scoop has an Ethical Paywall
Astrud Burgess Appointed Group Chief Marketing Officer
ANZ today announced the appointment of Astrud Burgess to an expanded role as Group Chief Marketing Officer (CMO), in addition to her current responsibilities leading Data, Marketing & Customer Experience in New Zealand.
As Chief Marketing Officer, Astrud will lead the development and delivery of ANZ’s brand strategy, reporting to ANZ New Zealand CEO Antonia Watson and Group Executive, Australia Retail, Maile Carnegie.
Commenting on Astrud’s appointment Ms Carnegie said: “Astrud is a highly regarded executive with an impressive depth of knowledge in marketing and data. Under Astrud’s leadership, our New Zealand business has achieved substantial growth and reinforced market leadership,” Ms Carnegie said.
Astrud replaces Sweta Mehra who has been appointed Managing Director, Australia Everyday Banking, responsible for deposits, credit cards and personal loans.
“In her six years as CMO Sweta has spearheaded a customer-centric, data-led approach to marketing and I thank her for her contribution. Sweta has been a strong advocate for our focus on the financial wellbeing of our customers and will continue to do so in her new role leading our Everyday Banking portfolio,” Ms Carnegie said.
Astrud will continue to be based in Auckland and will commence in her expanded role on 31 July 2023.
ANZ Bank New Zealand Limited
Get on top of your money
ANZ has been helping New Zealanders get on top of their money ever since we opened for business in 1840. We were New Zealand's first bank and today we have a large network of full-service branches and ATMs, and talented people across the country.
We're passionate about helping our customers make their money work harder and equipping them to make better financial decisions. Whether it's travelling the world, buying a home, building a business, investing for the future or protecting their family's future, we use our financial strength and expertise to help make it happen.
Through our sponsorships, our Staff Foundation and thousands of staff volunteer hours each year, we support causes that make a difference to New Zealanders.
Parrot Analytics: A Very Parrot Analytics Christmas, 2024 Edition
Financial Markets Authority: Individual Pleads Guilty To Insider Trading Charges
Great Journeys New Zealand: Travel Down Memory Lane With The Return Of The Southerner
WorkSafe NZ: Overhead Power Lines Spark Safety Call
Transpower: Transpower Seeks Feedback On Electricity Investment Short-list For Upper South Island
Commerce Commission: “Cheating The System” – Sentencing In Country’s First Criminal Cartel Case
