Woolworths NZ Takes Online Shopping To Next Level With Free Direct To Boot Service Rolling Out Across The Country

7 November 2023: Woolworths New Zealand has today announced a new grocery Pick Up service that promises to save Kiwis time by having their groceries loaded directly into their boot.

Direct to Boot is a free service that will roll out across the country to selected stores in coming months and offers the ultimate convenient pick-up option for online customers. There’s no need to get out of the car - customers simply need to pull up, let the team know they’ve arrived and a team member will load their groceries into the boot. Direct to Boot has a minimum order requirement of $50.

Customer feedback during the trial of the service has been positive with over 50 per cent of pick-up customers in the trial already opting to use Direct to Boot for their orders.

Woolworths New Zealand’s Director of Digital, Mark Wolfenden says the retailer’s ambition is to offer the best possible online shopping experience in the country, especially as it transforms from Countdown to Woolworths Supermarkets NZ, and Direct to Boot is another key milestone on that journey to offer great value to customers.

“We’ve been offering online shopping since 1996 and it’s essential that we keep disrupting ourselves by bringing in new, innovative options for customers.

“During our Direct to Boot trial, we’ve heard really fantastic feedback from some of our older customers and also those with young families who all find Direct to Boot incredibly convenient for their lifestyles.

“There’s no need to get the kids out of the car and head into the store to pick up your order anymore - it’s just pull up, open the boot for our team and you’re done! It really couldn’t be easier.

“We’re excited to get started with 23 stores featuring Direct to Boot, and we’ve got some big plans for expansion. Our current ambition is to spread the service further across the country and have it live in 42 of our stores by February,” says Mark.

Direct to Boot is the latest addition to Woolworths New Zealand’s online shopping options for customers with eLockers, MILKRUN, express 60 minute pick up, same day delivery and pick up all also available.

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