ASB Becomes First NZ Bank To Partner With Hidden Disabilities Sunflower To Help All Customers Feel Seen

Thursday, 16 May 2024, 11:07 am
Press Release: ASB Bank

ASB is the first bank in New Zealand to join the Hidden Disabilities Sunflower programme, a not-for-profit initiative that enables customers with a non-visible disability to use a Sunflower Lanyard or pin as a discreet cue, to signal they might need extra support. Almost a quarter of New Zealanders live with some kind of disability and one in 10 are carers.

There are currently more than 900 listed hidden disabilities which can include long-lasting effects of an injury, neurodiversity such as ADHD or autism, and chronic health conditions such as arthritis or diabetes. With these conditions being hidden, it’s not immediately obvious to others that these people might need extra care and support.

Rosalyn Clarke, ASB General Manager Business Transformation and Customer Outcomes, says, “We’re so excited to begin this journey with the Hidden Disabilities Sunflower. It’s a really important conversation that we’re proud to support, to help make ASB an inclusive space for all of our customers.

“Led by our own Neurodiversity Network Group, this initiative is another way we are building on the extra care and support options we have available for our customers, and showing up in a way that responds to specific needs.”

Sandee Facy, Head of Business Development for Australia and New Zealand for the Hidden Disabilities Sunflower initiative says “We are thrilled to welcome ASB to the Hidden Disabilities Sunflower initiative. Utilising the Sunflower as a subtle yet powerful communication tool to create a safe and inclusive place to work both internally and externally. We thank ASB for their commitment and we look forward to supporting the journey as the Sunflower complements the other great work being done across the bank.”

ASB will begin training its people in the coming months, focusing on understanding hidden disabilities, how to recognise the Sunflower, and how to offer extra support to customers or colleagues who choose to wear one.

Alongside this initiative, ASB has many other initiatives to help make banking accessible for all our customers, including interpretation services for deaf or hard of hearing individuals through accessibility partners, wheelchair accessible branches and ATMs, debit and credit cards with braille to easily identify for those with impaired sight.

To learn more about the Hidden Disabilities Sunflower, to purchase a lanyard, or get involved, click here.

To learn more about ASB accessibility initiatives, click here.

© Scoop Media

ASB Bank

Helping you get one step ahead.

In 1847, ASB opened as the Auckland Savings Bank with the pledge: 'to serve the community; to grow and to help Kiwis grow'. And that is very much what ASB is about today.

ASB is a leading provider of integrated financial services in New Zealand including retail, business and rural banking, funds management and insurance.

ASB strives to consistently provide its customers with outstanding service and innovative financial solutions. They're dedicated to providing simple financial products that allow their customers to bank with them how and when they want.

We all have our own ways to measure progress, and our own stories about the things that matter to us. Whatever way you choose to measure progress, and whatever your goals, ASB is there to help you get one step ahead.

Contact ASB Bank

• Info on - Bank Accounts
• Info on - ASB Home Loans
• Info on - ASB Credit Cards
• Link to - Mortgage Calculator
• Info on - Business Banking
• Info on - ASB Kiwisaver
• Link to - ASB Blog
• Info on - Personal Loans