Home Grown Tech Gives The Fresh Berry Company ‘The Edge’ For Harvest Planning

New Zealand’s leading berry supplier The Fresh Berry Company has rolled out a locally-developed forecasting platform that will allow its growers to precisely plan planting and harvest times to ensure fruit hits store shelves when consumers most want it.

Developed by Kiwi agritech company HortPlus, the Berry Harvest Planning Tool combines regional weather data with berry-specific growing models for key varieties of strawberries, raspberries, blueberries and blackberries supplied by The Fresh Berry Company.

The Fresh Berry Company director Dean Astill said the tool’s introduction this month allowed the company and its grower network to quickly run multiple scenarios and view near-real-time graphs illustrating optimal times for planting and harvesting.

“100%, this gives us the edge by bringing more accuracy and confidence to our forecasting and harvest planning,” Astill said.

“It’s a great tool for our sales team and it gives our agronomists and growers the data they need to stagger planting to achieve harvest at optimum times for consumer demand, including at times of year when some berries are traditionally difficult to find in stores.”

Astill said the tool based its projections on ‘growing degree hours’; a measure for the number of hours above a base threshold temperature that a berry or fruit needs to be exposed to in order to grow and ripen for harvest. This was more accurate than the ‘growing degree days’ measure used by many others in the industry and allowed for increased precision.

Astill said that in the past, planting and harvest planning was most commonly done by The Fresh Berry Company agronomists using spreadsheets that took hours or days to create. The new digital tool “supercharged” that process by allowing different planting and harvest scenarios to be run in just a few clicks.

“It saves so much time and the other beauty of it is that the models are dynamic. As the weather and forecast changes the projected harvest timing updates – it’s not static like a model created in a spreadsheet.”

HortPlus director Mike Barley said HortPlus was proud to work with another New Zealand company to pioneer new technology.

“The Harvest Planning Tool does all the heavy lifting and data crunching, so The Fresh Berry Company staff don’t have to. It’s a great example of the value digital tools can add – anyone can collect data but making it useful and usable is often the hard part.”

Barley said the tool had potential to positively impact the berry market. Greater certainty around harvest times could also have downstream benefits for labour and workforce planning, he said.

“There’s huge potential for us to work with The Fresh Berry Company and others across New Zealand’s horticulture industry to create similar solutions for other fruit and crop types.

“Chill units is another measure we could easily visualise and model for huge benefit when it comes to dormancy breaking, flowering and harvest planning for other crop types.”

Astill said the new tool was the latest in a string of innovations introduced by the The Fresh Berry Company. The company will continue investigating opportunities to harness innovation that drives quality, sustainability and grower profitability which in the near future could include robotics in its operations.

“Innovation is super important in the berry industry as it’s a competitive space,” Astill said.

“We are committed to ensuring our customers and consumers have a delightful eating experience with the berries our growers grow. It’s a privilege deliver these experiences and there’s a real sense of responsibility within our team to consistently achieve that goal.”

The Fresh Berry Company is New Zealand’s leading supplier of berries, with its sister company Berry Farms NZ operating out of Hawke’s Bay and a network of independent growers in Bay of Plenty, Waikato and Northland

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