Celebrating 25 Years of Scoop
TVNZ’s $1.5M Rebrand A Smokescreen For Poor Performance And Declining Trust
The Taxpayers’ Union can reveal that TVNZ spent $1.5 million on rebranding their online streaming service from TVNZ OnDemand to TVNZ+.
Taxpayers’ Union Campaigns Manager, Connor Molloy, says:
“This extravagant expenditure comes at a time when TVNZ is plagued by poor management, declining revenue, and a growing mistrust among viewers. It is time to reconsider the future of TVNZ.
“Taxpayers would be right to question whether TVNZ’s rebrand is actually a commercially prudent decision or if it is merely a smokescreen, diverting attention from its deeper issues.
“Only two of it’s top 10 streamed shows on TVNZ+ in June were local content. It’s becoming increasingly difficult to justify state ownership, it’d be far better to sell and put the money to better use such as paying down our eye-watering debt.”
Financial Services Federation: A Step In The Right Direction, But More To Be Done To Fix Lending In New Zealand
Newmarket Business Association: NEWMARKET. Magazine Captivates Domestic Tourists With Bold Print Media Strategy
Transpower: Transpower Accepts Recommendations From Fallen Tower Investigation
Bremworth: NZ Wool Industry To Benefit From Multi-Million Dollar Marketing Investment
Science Media Centre: Methane Emissions Can’t Be Overlooked, Researchers Say
AI Forum: AI Blueprint For Aotearoa Launched 
