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Parrot Analytics & Guinness World Records Highlight The Enduring Popularity Of Global Franchises
Los Angeles (October 9, 2024)
Latest edition of best-selling annual out now includes record-breaking shows such as "Game of Thrones" on HBO, "The Mandalorian" on Disney+, and "Stranger Things" on Netflix.
With the release of GUINNESS WORLD RECORDS 2025, Guinness World Records (GWR), the global authority on record-breaking achievements, and Parrot Analytics, the leader in worldwide entertainment analytics and content valuation, are excited to share news with fans around the globe about their favorite, and now record-holding, TV shows.
"In today's ever-expanding media landscape, it's fascinating to see which TV shows resonate most profoundly with audiences around the world," said Craig Glenday, Guinness World Records Editor-in-Chief. "What truly amazes us this year is the enduring popularity of established franchises like Game of Thrones. The show's ability to reclaim the top spot as the most in-demand series globally speaks volumes about its lasting impact and the powerful storytelling that continues to captivate new and returning fans alike. Thanks to Parrot Analytics' unparalleled insights, we're able to delve deeper into these trends and celebrate the shows that define our global culture."
The latest edition highlights the remarkable resurgence of Game of Thrones. The release of its prequel series, House of the Dragon, on August 21, 2022, not only captivated audiences with its new storyline but also reignited global demand for the original series: Worldwide demand for Game of Thrones surged over 50% before the prequel's release and remained elevated for many months thereafter. With 73 episodes over eight seasons, Game of Thrones has reclaimed its throne as the most in-demand series in the world for 2023, serving as the cornerstone of this expanding franchise (Season 2 of House of the Dragon aired in 2024 and a new spinoff, A Knight of the Seven Kingdoms, will debut in 2025).
"Seeing the continued global staying power of
Game of Thrones is remarkable," said Samuel Stadler,
VP Marketing for Parrot Analytics. "The interplay between
House of the Dragon and the original series showcases
how new content can rejuvenate and expand a franchise's fan
base. Many die-hard fans re-watched Game of Thrones
before diving into the prequel, while new viewers discovered
Game of Thrones after watching House of the
Dragon. This renewed interest significantly amplified
demand both before and after the prequel's release. Our
partnership with Guinness World Records allows us to
highlight these fascinating dynamics, and we're thrilled to
share these insights with fans and record enthusiasts
worldwide."
The most in-demand TV series in the world for the period January 17, 2023, to January 16, 2024, as featured in GUINNESS WORLD RECORDS 2025, are:
- Most in-demand TV series overall: Game of Thrones (HBO) with 74.5 times the global average demand
- Most in-demand Soap Opera TV series: Yeh Rishta Kya Kehlata Hai (Star Plus) with 33.4 times the global average
- Most in-demand Comedy TV series: Ted Lasso (Apple TV+) with 52.5 times the global average
- Most in-demand Teen Drama TV series: Euphoria (HBO) with 34.9 times the global average
- Most in-demand Superhero TV series: Loki (Disney+) with 55.0 times the global average
- Most in-demand Legal Drama TV series: Billions (Showtime) with 40.7 times the global average
- Most in-demand Variety TV series: The Tonight Show Starring Jimmy Fallon (NBC) with 35.8 times the global average
- Most in-demand Documentary TV series: Planet Earth III (BBC One) with 25.8 times the global average
- Most in-demand Digital Original TV series: Stranger Things (Netflix) with 60.9 times the global average
- Most in-demand Action & Adventure TV series: The Mandalorian (Disney+) with 58.5 times the global average
- Most in-demand Sci-Fi TV series: The Last of Us (HBO) with 67.6 times the global average
- Most in-demand Animated TV series: Jujutsu Kaisen (JNN) with 71.2 times the global average
- Most in-demand TV series Debut*: Secret Invasion (Disney+) with 102.4 times the global average
- Most in-demand Horror TV series: Wednesday (Netflix) with 34.2 times the global average
Audiences interact with content through multiple touchpoints in today's attention economy and only Parrot Analytics captures the entire consumer journey on a global scale, able to quantify the value of content, IP and franchises. The resurgence of Game of Thrones exemplifies this phenomenon: Both long-time fans re-engaging with the series and new viewers discovering it after House of the Dragon have contributed to its sustained popularity. This dual engagement significantly boosted global demand both before and after the prequel's release. HBO's selective strategy showcases how introducing new content without over-saturating the market can revitalize and expand a franchise's audience, proving that they certainly know how to create shows with "staying power."
GUINNESS WORLD RECORDS 2025 ($29.95 USD) is available in stores and online now.
* based on demand in a 30-day period following premiere
About Parrot Analytics
Parrot Analytics is the leader in global entertainment analytics. The company values content, talent and IP by measuring over 2 billion audiences globally. Leveraging audience demand and content supply, Parrot Analytics can determine how much any TV show or movie is worth on a specific platform by region. Parrot Analytics’ partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition, and marketing decisions, as well as increase D2C growth and retention. For more information about Parrot Analytics, see www.parrotanalytics.com.
About Guinness World Records
What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multi-media brand, with offices in London, New York, Miami, Beijing, Tokyo and Dubai. Today, we deliver world-class content, not just through Books, but via TV shows, Social Media and Live Events. Our in-house consultancy works closely with brands and businesses around the world to harness the power of record-breaking and deliver award-winning campaigns and business solutions. Our ultimate purpose is to inspire people - individuals, families, schools, groups, companies, communities and even entire countries – to read about, watch, listen to and participate in record-breaking. To join this record-breaking community – and find out the answer to that original question – visit guinnessworldrecords.com.
Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
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