New Zealanders Want More Of New Zealand On Air

23 November 2001

Media Release

New Zealanders Want More Of New Zealand On Air

New Zealanders want to see more of New Zealand programmes on free-to-air television channels according to NZ On Air's latest research into New Zealanders' television viewing choices.

The survey, conducted by NFO CM Research, reveals support for increasing the amount of locally-made TV programmes has grown from 35% in 1996 to 61% in 2001. This positive response balloons to 92% when it's combined with those who want local content levels to remain at least the same. NZ On Air's chief executive, Jo Tyndall, said the annual opinion monitor had extended its reach this time by including several new questions. These questions focused on levels of support for NZ On Air funding programmes and other services, and also included questions relating to awareness and expectations of the TVNZ charter.

"New Zealanders have given their stamp of approval when asked if they enjoy what NZ On Air provides in terms of programming," said Ms Tyndall.

"You could say we are managing to please all of the people some of the time, and some of the people all of the time. It's great to have that support."

Two thirds of respondents agree that NZ On Air provides good quality, interesting programmes and services. Around three quarters of people agree that NZ On Air provides programmes that are important to New Zealanders and that without NZ On Air, New Zealand drama, documentary and children's programmes would disappear (71%).

"There were also strong expectations for the TVNZ charter to have a positive influence on local content on television. Around 80% of those aware of the charter want it to ensure more local programming and expect this programming to reflect the diversity of New Zealand," said Ms Tyndall.

"Maori support for New Zealand-made television and radio programmes is once again, higher than for non-Maori. For example, Maori are more likely than non-Maori to say that hearing our stories and songs helps us develop our cultural identity," said Ms Tyndall.

NZ On Air commissioned the research as part of its annual public information and opinion monitoring process. NFO CM Research has conducted the research for NZ On Air since 1992. The research is used to keep in touch with audience views and to help develop sound strategies for funding.

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