Lucire's fifth anniversary issue features NZ Shoot

Lucire launches fifth anniversary issue with exclusive New Zealand shoot

Auckland, Lucire, Official Internet Partner and support sponsor of L’Oréal New Zealand Fashion Week, showcases New Zealand fashion in an exclusive shoot by Briar Shaw this week.

Celebrating its fifth anniversary on October 21, Lucire begins its party early with the shoot, which features winter 2003 fashions from all over the country: Mild Red (Dunedin), Billy Zamoisky (Wellington) and RJC by Robin Jones (Auckland).

Shot at Kaiaua by fashion photographer Briar Shaw, with models Rachel Field and Jenna Lee of Nova Models and make-up by Anya Renzenbrink, the feature commemorates L’Oréal New Zealand Fashion Week, previewing the clothes that will reach stores next year. Make-up was supplied exclusively by L’Oréal Paris.

The five-page spread is now accessible as the cover story at www.lucire.com.

Lucire will be seen by over 70,000 people this week—and up to one million each year. As with L’Oréal New Zealand Fashion Week guests Rebecca Weinberg and Brian S. Long, the magazine brings international eyeballs to Kiwi fashion.

Born in Pukekohe and based in Auckland, Briar Shaw is an alumna of Massey University's School of Design and the National College of Design & Technology, now Natcoll.

Ms Shaw has always been interested in taking photographs. However, it wasn't until she was working in a design museum in Switzerland that she decided to make it her career. She spent more time in Switzerland this year before returning to New Zealand in mid-2002.

Some of her work can be viewed online at www.angelempires.co.nz/crankangel/.

Lucire officially celebrates its fifth anniversary with drinks in Auckland, New Zealand, on October 21 at 1 p.m., with a very restrictive guest list. Last month, Expressen, the influential Swedish newspaper, called Lucire one of the most established and best fashion titles.

Images
Screen shots of Briar Shaw's photographic feature are available upon request to Lucire at mailto:info@lucire.com.

About Lucire

Lucire, the global fashion magazine, is one of the world's leading fashion titles on the web. Founded in 1997, it covers fashion, beauty, travel and lifestyle, with a global perspective for today's woman. It is known for providing in-depth, quality journalism. The magazine is targeted at the woman who is tired of the offerings from established fashion players, and chooses to be herself. Lucire is available at and its content appears under licence at numerous major sites including iWon.com and Totalwoman.

In August 2001, Lucire received 13,000 unique visitors daily. According to Alexa Internet, Lucire is one of the top-ranked pure-play fashion titles in the world.

About L’Oréal New Zealand Fashion Week
L'Oréal New Zealand Fashion Week is designed to showcase to the world New Zealand's "defiantly different" fashion attitude. A number of new prominent, high-profile buyers and media will be invited to attend this year's event together with many who attended last year and are keen to come back.

About L’Oréal Paris
L’Oréal Paris is a name known throughout the world that has no equal in the realm of beauty. It is a name that shines through its diversity, through well-known faces from all over the world: Claudia Schiffer, Milla Jovovich, Dayle Haddon, Andie MacDowell, Heather Locklear, Laetitia Casta, Virginie Ledoyen, Catherine Deneuve, Gong Li, Vanessa Williams, Diana Hayden, Noémie Lenoir, Jessica Alba, Beyoncé Knowles and Charlize Theron. Present in 120 countries, L’Oréal Paris is based on a single philosophy: to provide the most innovative, high-quality and technologically-advanced products at the most affordable price best price for men, women, and children of all ages and ethnicities.

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