Fashion Lab focuses on branding at NZ Fashion Week

For immediate release JY&A Media

Fashion Lab focuses on branding at L’Oréal New Zealand Fashion Week

Jack Yan, Paula Ryan, Annie Dow, Steve Dunstan, Dan Buckley and Cosmo Jenks lined up to speak at LNZFW with cutting-edge topics on October 23

Auckland, August 8 (JY&A Media) L'Oréal New Zealand Fashion Week's (LNZFW) annual Fashion Lab has been known for bringing hot topics to the forefront and this year is no exception. Five speakers will address issues surrounding the often controversial topic of fashion branding on Thursday, October 23, beginning at 9 a.m., at the Concert Chamber in the Auckland Town Hall.

The speakers deal with everything from cutting-edge industry trends to internationalization in the three-hour ‘The Importance of Developing a Brand'.

Jack Yan, publisher of http://www.lucire.comLucire, fresh from a speaking stint in Sweden, looks at emerging trends in the fashion market-place. Paula Ryan, who has created some of the country's strongest fashion brands including Simply You, speaks about creating brands. Annie Dow of leading branding firm Dow Design discusses how brand distinction can be created. Steve Dunstan and Dan Buckley of Huffer, the winner of the Design in Business Award, discuss their company's ethos and how their lessons can apply to other ventures. Finally, Cosmo Jenks, international milliner, is a brand in her own right, and discusses global issues.

Pieter Stewart, managing director of L'Oréal New Zealand Fashion Week, says, ‘Fashion branding has been the subject of criticism in recent years. The speakers are all nationally and internationally experienced, and bring a future-orientated view to how brands can be developed in this industry.'

Mr Yan, who co-authored Beyond Branding, to be published by Kogan Page in London at the end of October, adds, ‘New entrants to the fashion industry won't be able to follow the same rules that established players have. They need to out-think the competition while being authentic, especially in the face of consumer cynicism. We'll be addressing these points as well as how existing companies might want to manage the emerging changes in branding.'

Audiences can expect both fundamental branding topics to be addressed as well as some cutting-edge theories, according to Mrs Stewart. A panel discussion follows the speakers' sessions.

Tickets are $50 for adults and $35 for students and include access to Newmarket Fashion Friday on October 24, 11 a.m.–8 p.m. They can be purchased through Ticketek, www.ticketek.co.nz or telephone (09) 307-5000.

About Lucire

Lucire, the global fashion magazine, is one of the world’s leading fashion titles online. Founded in 1997, it covers fashion, beauty, travel and lifestyle, with a global perspective for today’s woman. It is known for providing in-depth, quality journalism. The magazine is targeted at the woman who is tired of the offerings from established fashion players, and chooses to be herself. Lucire is available at http://www.lucire.com.

In 2003, Lucire received a Webby Award nomination—the only New Zealand site to do so that year—and became the first fashion industry partner of the United Nations Environment Programme (UNEP, http://www.unep.org). For the second consecutive year, it is Official Internet Partner of L’Oréal New Zealand Fashion Week.

According to Alexa, Lucire is one of the top-ranked pure-play fashion titles in the world.

About L’Oréal New Zealand Fashion Week

L'Oréal New Zealand Fashion Week is designed to showcase to the world New Zealand's "defiantly different" fashion attitude. A number of new prominent, high-profile buyers and media will be invited to attend this year's event together with many who attended last year and are keen to come back.

About Beyond Branding

Authored by 14 of the world’s leading branding experts and edited by Nicholas Ind, Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands challenges business to adapt to a world of transparency by adopting new ways of meeting the needs of stakeholders and by operating with openness and integrity. The book is due for release at the end of October by Kogan Page of London. A web site, including a blog maintained by some of its authors—Chris Macrae, Jack Yan, John Caswell, John Moore, Malcolm Allan, Simon Anholt, Thomas Gad and Tim Kitchin—can be found at www.beyond-branding.com. The authors are part of the Medinge Group, a leading international think-tank of branding experts.

About L’Oréal

L'Oréal Paris is a name known throughout the world that has no equal in the realm of beauty. It is a name that shines through its diversity, through well-known faces from all over the world: Claudia Schiffer, Milla Jovovich, Dayle Haddon, Andie MacDowell, Heather Locklear, Laetitia Casta, Virginie Ledoyen, Catherine Deneuve, Gong Li, Vanessa Williams, Diana Hayden, Noémie Lenoir, Jessica Alba, and Beyoncé Knowles. Present in 120 countries, L'Oréal Paris is based on a single philosophy: to provide the most innovative, high-quality and technologically-advanced products at the most affordable price best price for men, women, and children of all ages and ethnicities.

Note to editors

Lucire is a registered trademark of Jack Yan & Associates and subject to protection in certain jurisdictions. All other trademarks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.

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