Northland Radio Audience Measurement Survey 2003

FOR IMMEDIATE RELEASE

26th November 2003

Northland Commercial Radio Audience Measurement Survey 2003

The Northland 2003 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at noon.

Department of Statistics Census Data indicates that there are approximately 95,400 people aged over 10 years in the Northland survey area used for the Radio Audience Measurement Survey. Of these 95,400 people, 81.9% of them listen to a commercial radio station at some time during the week.

The survey, conducted over 6 weeks and sampling 1072 people aged 10 years and over has found that KCC FM continues to have the most listeners each week, with 32,700 different people tuning in each week. The Edge retains second place with 22,600 different listeners each week, followed by Classic Hits Northland at third place with 15,900 listeners. Radio Pacific retains fourth place with 10,400 listeners. New to the market, Mai FM 97.8 takes fifth placing with 9,400 different listeners each week.

The commercial radio station with the highest market share in the Northland area continues to be KCC FM with a 24.9% share of the market. The Edge retains its second placing with a 13.4% share of commercial radio listening in Northland, followed by Classic Hits Northland at third place with a 13.3% share. Radio Pacific hold onto fourth place with a 9.2% share and Mai FM 97.8 takes fifth in the market with a 7.7% share of commercial radio listening in Northland.

Breakfast results show KCC FM gaining highest share, with a 28.8% share of the commercial radio breakfast market. Classic Hits Northland moves up to second place at breakfast with a 14.2% share, followed by The Edge moving to third place with a 12.9% share. Radio Pacific retains fourth placing this round with a 8.5% share of the breakfast market, followed by ZM 93.1 at fifth placing at breakfast with a 5.6% share of the commercial radio breakfast market.

The margin of error on these results is +/- 3.0%

Further details of the survey and results for all subscribing commercial radio stations in the Northland market can be found at www.radios.co.nz

ENDS

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