You Don’t Have To Be Odd To Be Funny

22 February 2005

You Don’t Have To Be Odd To Be Funny But It Helps

The New Zealand Comedy Trust is delighted to confirm ODDFELLOWS as the naming rights sponsor for the 12th Annual NZ International Comedy Festival.

ODDFELLOWS’ partnership began with the NZ International Comedy Festival in 2004. The feedback that both received from this collaboration was overwhelmingly positive. ODDFELLOWS have had a history of personalising their brand with comedy, and they are proud to be associated yet again with such a high calibre of local and international comedians that the festival has on offer.

"I believe that this festival celebrates the fact that New Zealanders are all just a bunch of odd fellows from time to time. The festival is the perfect platform to showcase the amazing talent in our country, as well as acknowledging the New Zealand heritage of the comedic ODDFELLOWS brand."- Jeremy Boucher, Nestle New Zealand

Based on last year’s successful track record ODDFELLOWS have increased their portfolio in 2005 to become naming rights sponsor of the NZ International Comedy Festival.

ODDFELLOWS have also secured naming rights to a number of esteemed festival events. These events fall into two categories both of which are reflective of ODDFELLOWS brand strategies. ODDFELLOWS are committed to supporting young comedians in the community. This is reflected in The ODDFELLOWS Billy T Awards and The ODDFELLOWS Class Comedians.

ODDFELLOWS have a priority to maintain a high profile for their brand in the marketplace– their association with these premiere events – The ODDFELLOWS Comedy Gala and The ODDFELLOWS Comedy Convoy - maximise this reach.

ODDFELLOWS are also planning nationwide promotions driven through radio and television, which not only leverages their sponsorship but also provides a huge lift in exposure for the comedy festival. ODDFELLOWS support ensures the continual pull and growth of the comedy festival.

“We are thrilled that ODDFELLOWS have joined us in this unique and hilarious sponsor partnership. ODDFELLOWS has long been a brand that has been synonymous with the iconic Kiwi sense of humour, so the synergies between the brand and our festival are both real and dynamic” - Hilary McMillan, Festival Director

And so festival time is nearly upon us – time to embrace everything in life that makes us chuckle. Crack a smile and get out and revel in the diverse range of comedy on offer in the ODDFELLOWS NZ International Comedy Festival.
Further details of ODDFELLOWS events: ODDFELLOWS Comedy Gala – Presenting, the most hilarious, slickest and unpredictable local & international stars of the festival. Filmed live for TV! ODDFELLOWS Billy T Awards – Held in memory of one of New Zealand greatest comedians, five of our best up-and-coming comics contend for New Zealand’s most prestigious comedy award.

ODDFELLOWS Comedy Convoy – Five of the festivals funniest comedians hit the road and tour to 7 national cities leaving a trail of laughter behind them. ODDFELLOWS Class Comedians – 24 young and hungry rookie comedians step up to the mic for one night only – following their 2-month intensive boot comedy camp. The next generation of funny people embark on their career in the comedy industry with this respected programme.

Further information on these high profile festival events will follow.

GET READY – The ODDFELLOWS NZ International Comedy Festival is set to deliver hours of first-rate entertainMINT and amuseMINT

The ODDFELLOWS NZ International Comedy Festival plays: 29 April – 21 May – Auckland 2 May – 21 May – Wellington 16 May – 22 May – Nationwide Comedy Convoy

ENDS

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