Alinghi Goes Weekly With Eurosport

Alinghi Goes Weekly With Eurosport

Eurosport and Alinghi signed a groundbreaking deal today to bring Alinghi to a wider audience. The Defender of the 32nd America’s Cup is to co-produce an “Inside Alinghi” weekly episode that Eurosport will broadcast every Wednesday evening and repeat the following day and weekend, starting on the 11 May 2005 and playing up until the last race of the America’s Cup Match in June 2007.

Alinghi, true to its pioneering pedigree has set a further precedent in having a full-time in-house team cameraman. He follows the crew in their daily training, sailing and racing, making the Eurosport footage the genuine Alinghi article. The passion for what the Alinghi team members do on a daily basis is palatable and their determination to win the Cup again underpins every emotion.

One week from today, 102 million households in 54 countries throughout Europe, Western Russia, North Africa and Israel can get a weekly glimpse of the personalities behind the Swiss power-pack. The program will show profile interviews, special features, behind the scenes ‘never seen before’ footage and day-to-day team member tracking. You can feel for yourself what it takes to be on the winning team, go onboard and see first-hand the manoeuvres that make these the best sailors in the world and that is not all – there is a lot more to Alinghi than meets the eye, get up close and personal with the sailmakers, design team, shore crew and everyone else that contributes to the end goal: winning the 32nd America’s Cup.

These emissions will work up to a climax in 2007 – the year of the final fight for the America’s Cup – when Eurosport will up their broadcasting to add special monthly Alinghi programs.

Patrick Magyar, Co-General Manager of Alinghi explains how happy and proud he is of the agreement with Eurosport: “The interest Eurosport has shown in our Team is proof of the increased status of the America’s Cup and Alinghi as its Defender. We are sure that the story that will unfold will not only be highly entertaining but also educational”. Laurent-Eric Le Lay, General Manager of Eurosport explains: “The agreement with Alinghi is a real partnership. Alinghi and its partners get access to more than 260 million Europeans that watch Eurosport. Eurosport has always been involved in the promotion of the best in sports and is reinforcing its position to be the number one sports and sailing channel in Europe by having an alliance with the number one sailing syndicate in the world: Alinghi”.

Team Alinghi sails for Switzerland and flies the colours of the Société Nautique de Genève. Its partners for the 2007 campaign are UBS and BT Infonet (Main Partners), as well as Audemars Piguet, SGS, Nespresso, MSC Cruises and North Sails (Co sponsors).

Visit our web site at: www.alinghi.com

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