Images: Air NZ Fashion Week - Little Brother

In amongst the noise of faded, bleached and ripped denim, ironic slogan t-shirts, luxury brand sunglasses and re-issued mid '80's sneakers sits Little Brother: a clothing label content with it's own subtle lines and discreet fabrics Little Brother garments have an almost indescribably reserved style to them. Rather than screaming at you with branded logo's and heavy price tags, they exude a quietly-confident sophistication.

In 2004 Little Brother reinforced its status as one of New Zealand's most sought-after menswear labels. The label embarked on a partnership with iconic New Zealand music label Flying Nun to produce a series of limited edition garments that would celebrate New Zealand's rich and entrepreneurial musical heritage

Little Brother is one of the only labels in New Zealand solely designing and producing garments for men. All Little Brother product is proudly made in New Zealand. Little Brother's hand-made, limited edition feel is carrying it forward in leaps and bounds. It now has three namesake stores in Auckland and Wellington and is stocked internationally as far afield as Toronto and New York. The label's successes are small but poignant; what some would call a 'quiet achiever'

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