Lucire goes cinematic with November issue

For immediate release Lucire LLC
Lucire goes cinematic with November issue

Magazine says that New Zealanders deserve to be shown alongside the world's best

Wellington and Auckland, November 14 (JY&A Media) Even after a few days on sale, Lucire's November 2005 issue is already winning acclaim as the title's best. In its second year, publisher Jack Yan expects Lucire to be in more countries, with its American launch around the corner, and other nations to come. He reiterated the magazine's commitment to New Zealanders and New Zealand jobs.

In his usual outspoken style, Mr Yan said that New Zealanders needed to be seen in a global context if they are to succeed.

'We hear a lot about New Zealand successes in the fashion and beauty scenes, but before Lucire came along in 1997, did we ever see Kiwis mentioned right alongside global names?' he asked.

'We do as a matter of principle—because New Zealanders deserve to be shown as the best and with the best.'

The November 2005 issue, entitled 'Cinema', features Marina McCartney discussing why she went on Sing Like a Superstar and Phoenix Renata in an in-depth interview about her cosmetics' line. After the issue's début, Ms Renata was interviewed on national television by C4.

New Zealand-born Henry Hargreaves, once named by GQ as one of the world's top 10 male models, is profiled in Lucire's November 2005 issue. Mr Hargreaves came out of retirement to be photographed by Hugo Arturi and styled by Carlos Nazario in New York.

'There are probably more New Zealand-owned ventures covered in Lucire than in any other magazine in our sector,' said Nicola Brockie, its editor-in-chief. 'We're not ashamed to showcase our nation.'

But the magazine is mindful that international standards must be reached as it builds up to more editions abroad.

The cover was photographed again by rising talent Gray Scott, represented by Veritas, and its make-up and beauty was directed by Jessica Tarazi, who has overseen many of the magazine's prior covers. Finnish model Marie-Louise dyed her hair jet black and successfully stands out in Lucire's first black-and-white cover.

Inside, Indian-born photographer Nisha Kutty presents 'Wonderland', inspired by Through the Looking-Glass. Giuliano Bekor's 'Secret Garden', styled by Illya Knight, is another world-class shoot inside the magazine.

Phillip Johnson showcases trends from New York Fashion Week in part one of a comprehensive trend report from the city.

In September, Lucire had sent in the largest team of any non-American magazine to New York Fashion Week, larger than three times the size of the top two Australian fashion magazines combined.

From the same week, Lucire's US edition announcement is covered in the November issue.

Appealing to the thinkers out there, Carole Edrich reports from London on the psychology of luxury after interviewing Isaac Mostovicz of S. Muller & Sons. Actress Angie Ruiz discusses her passion as she funds a school in Tanzania, to improve on the country's poor literacy rate.

Stanley Moss filed a ‘Volante’ travel feature from Andalucia, Spain and on the Baglioni Hotel, London. Mr Yan’s Tahiti travel feature, with the assistance of Tahiti Tourisme, looks at the interior of the island.

Lucire's print edition has just begun its second volume—November 2005 is marked as 'Volume 2, No. 1'—showing that there is indeed room for a monthly fashion magazine from New Zealand to rival Vogue and Elle.

About Lucire

Lucire, the global fashion magazine (http://www.lucire.com), started on the web in 1997. In October 2004, it became the first magazine in its sector to extend its brand into a print magazine. By May 2005, it had launched in two countries, becoming the first web magazine to spawn two print editions. A US print edition was announced in August 2005.

Prior to launching in print, Lucire was the top pure-play fashion site on the web, according to data from Alexa. it covers fashion, beauty, travel and lifestyle, with a global perspective for today’s woman. It is known for providing in-depth, quality journalism. The magazine is targeted at the woman who is tired of the offerings from established fashion players, and chooses to be herself.

Lucire received a Webby Award nomination in 2003 and became the first fashion industry partner of the United Nations Environment Programme (UNEP, ). It was Official Internet Partner of L’Oréal New Zealand Fashion Week for 2002–3, a media sponsor of the inaugural San Francisco Fashion Week, and Official Media Partner of Stockholm FashionDays for 2004–5. In 2005, it was a media sponsor of Fashion Week of the Americas, Peugeot Hokonui Fashion Design Awards, and currently is official media sponsor for Funkshion Fashion Week Miami.

Despite spinning off into print, Lucire’s web site remains one of the most highly ranked, ranking second in Google for fashion magazine. It is headquartered in Wellington, New Zealand and published by Lucire LLC. For print edition information, see http://www.lucire.net

Notes to editors

Lucire is a registered trademark of Jack Yan & Associates and subject to protection in certain jurisdictions. All other trademarks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.

EnDS

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