Weird And Wonderful Weet-Bix Secrets

For immediate release: October 2006

Sanitarium Seeking Weird And Wonderful Ways With Weet-Bix - Kiwis expose their WEET-BIX secrets-

Kiwis have come out in force to share their WEET-BIX secrets in a competition being run by Sanitarium to celebrate seven decades of WEET-BIX.

The competition was launched two weeks ago and seeks to find the most unusual way in which New Zealanders have eaten their WEET-BIX.

Tanne Andrews, WEET-BIX senior product manager says the competition has received a fantastic response so far but there is still time for more New Zealanders to enter.

"WEET-BIX has been New Zealand's favourite breakfast cereal for 70 years and virtually every Kiwi has eaten it at some stage, so we look forward to receiving many more quirky entries."

WEET-BIX has been a part of the New Zealand diet for more than 70 years and it has been eaten in a range of different ways, and not just for breakfast. The All Blacks are regular WEET-BIX eaters and have eaten them in some unusual ways with Andrew Hore eating WEET-BIX dry with Tabasco sauce and Rico Gear enjoying eating WEET-BIX with ice-cream for dessert.

A range of interesting and unusual entries have been received for the competition so far. For example, Leanne Warnock of Ngaio in Wellington suggests placing two WEET-BIX in a breakfast bowl and pouring a large cup of milky coffee over the top; and Debbie Sweet of Maungaraki, Lower Hutt says she used to enjoy a cold Milo drink with crushed WEET-BIX in it as an after school snack.

The WEET-BIX Your Way competition is being run nationwide. Eleven regional winners will receive three months' supply of WEET-BIX, a WEET-BIX commemorative tin and a limited edition NZ Icons WEET-BIX T-shirt.

The overall national winner will receive an additional year's supply of WEET-BIX and a $200 gift voucher from Rebel Sport.

Entrants must write a short description of, or recipe for, the most unusual way in which they have eaten WEET-BIX and enter online at www.weetbix.co.nz or via post to: WEET-BIX Your Way Competition, C/O PO Box 37-116, Parnell, Auckland.

The deadline for entries is close of business, Friday 17 November 2006.

In addition to the WEET-BIX Your Way competition, WEET-BIX is marking its 70th year as New Zealand's favourite breakfast cereal with the release of a commemorative tin and retro packaging for all WEET-BIX products.

ENDS

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