Sky Launches 24-Hour Hindi Channel, Star Plus

Media Release
20 December 2006

Ab Ayegaa Mazaa!
Sky Launches 24-Hour Hindi General Entertainment Channel, Star Plus

SKY Television today announced that STAR PLUS, the 24-hour Hindi general entertainment channel, will launch at 8am on the 1st January 2007. The channel will be available on Channel 91 to all residential SKY Digital subscribers, for an additional monthly charge of $9.99.

Ab aegaa mazaa! (Now we can have some fun!). STAR PLUS offers a versatile programming line-up that includes popular soaps, drama series, serials, game shows, comedy, music-based shows, travel and cooking shows, blockbuster Hindi films, a special programming band for kids and more.

STAR PLUS, the flagship channel of India's STAR network, is the undisputed king of Hindi general entertainment in India. Launched as a full fledged Hindi channel in 2000, today over 65 million viewers worldwide tune-in to STAR PLUS every week and spend almost twice the time on STAR PLUS than on any competition channel. In the last 6 years STAR PLUS has secured it's ranking as India's No 1 channel, consistently garnering an average of 42 out of the top 50 shows across all channels in the Hindi speaking markets.

John Fellet, SKY Television CEO, says, "SKY Television always seeks to add value by developing a greater choice of quality content to meet the needs of our diverse customer base. We are extremely pleased about the addition of STAR PLUS which will offer our Hindi speaking audience everything from blockbuster Bollywood movies to popular soaps, chat and game shows."

ENDS

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