CAANZ Awards

EMBARGOED UNTIL 10:45PM FRIDAY, 1st June, 2006

Media Release 1 June, 2007

The top award of Chairman’s Best in Show at the 2007 CAANZ AXIS awards was presented to TBWA\Whybin as part of the TBWA\180 Alliance for their ground-breaking ‘Bonded by Blood’ campaign for adidas/NZRU.

The CAANZ AXIS Awards are held to honour the creative talents of the industry who come together for one night in their quest to be recognised for excellence in communications creativity.

The innovative and pioneering ‘Bonded by Blood’ campaign, which also won Gold in the ‘None of the Above’ category, impressed the panel of judges led by Chairman of Judges, Zak Mroueh of TAXI CANADA INC.

“Adidas’ “Bonded by Blood” stuck in my head as a possible Best of Show from the moment I saw it. When the final judging results came back, my chairman’s pick was then validated by the jury ¬– it was the only entry that received a perfect score. And it’s the one idea I’ve been talking about ever since I returned home,” says Zak.

Saatchi and Saatchi’s work on ‘Worth the Pain’ for Young Guns is another campaign which clearly made an impression on judges this year winning both the Grande AXIS ‘X’ Award for interactive work and the Grande AXIS Direct as well as a gold for Mixed Media campaign.

Publicis Mojo took home the remaining two Grande AXIS awards for their work on Greenpeace’s Ocean Defenders Campaign winning the Grande AXIS Electronic for its work on Breathe and the Grande AXIS Print for Sudan.

The People’s Choice award went to Assignment NZ and the Sydney Film Company this year for its ‘Restless’ television advertisement for Hyundai Santa Fe. Advertiser of the Year was awarded to adidas/NZRU.

Film Construction won this year’s Production Company of the Year and the Industry Excellence Award was awarded to Jim Hall, Creative Director/Composer of Soundtrax.

The Emerging Talent award, which acknowledges those who have recently entered the industry, was presented to Helen Steemson and Matt Swinburne from Saatchi & Saatchi NZ whose early work has already begun to gain attention in the industry.

This year’s judging panel, made up of 30 local Creative Directors and four international judges, Zak Mroueh, Executive Creative Director and Partner from TAXI CANADA INC, John Merrifield, Creative at Large from TBWA\Asia Pacific, Peter Baker from The Glue Society in Sydney and Grant Rutherford from Melbourne, were all impressed with the quality of work submitted.

“I have no doubt that the best work deserves to do well internationally. New Zealand has the raw talent. All you have to do is convince more of your mainstream accounts, like the daring adidas client, to join you in the pursuit of world-class excellence,” says Zak.

Below is a list of all Grande AXIS and Gold winners:

GRANDE AWARDS Entry Title Agency Client
Chairman's Best in Show Bonded by Blood TBWA\Whybin as part of the TBWA\180 Alliance adidas/NZRU
Grande AXIS ‘X’ Award Interactive Worth the Pain saatchi & saatchi NZ Young Guns
Grande AXIS Direct Worth the Pain saatchi & saatchi NZ Young Guns
Grande AXIS Electronic Breathe Publicis Mojo Greenpeace Ocean Defenders Campaign
Grande AXIS Print Sudan Publicis Mojo Amnesty International

GOLD AWARDS Entry Title Agency Client
Mixed Media Campaign Worth the Pain saatchi & saatchi NZ Young Guns
None of the Above Bonded by Blood TBWA\Whybin as part of the TBWA\180 Alliance adidas/NZRU
TV & Cinema Commercials, Community Service and Charity Breathe Publicis Mojo Greenpeace Ocean Defenders Campaign
Magazine: Individual Community Service & Charity Sudan Publicis Mojo Amnesty International
Radio: Single Fresh Baking DRAFTFCB New Zealand Prime TV
Outdoor & Indoor: Community Service & Charity Sudan Publicis Mojo Amnesty International
Craft: Art Direction & Typography Art & The Sixties - Krays saatchi & saatchi NZ Auckland Art Gallery

For the complete record of results and copies of electronic images from the winning campaigns please visit the CAANZ website – www.caanz.co.nz

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