Halo 3 launches first in the world in New Zealand

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TV star Ben Boyce and Master Chief

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Master Chief with Ryan Marsden and Nicole Sinclair.

Halo 3 was launched in Auckland at 12.01am this morning with the unveiling of a 1-tonne block of ice in Queen Elizabeth Square, containing 50 discs frozen within the ice.

Halo 3 is the most anticipated video game in history - first-day sales are expected to beat box-office sales for the highest first-day-sales movie of all time (Spider-Man 3). New Zealand is the very first country in the world to get the game.

Tauranga gamers Nicole Sinclair and Ryan Marsden, both 19, were the first people in the world to receive a copy of the game at the worldwide premiere launch event held in Auckland, where celebrity fans including Dave Fane, Dai Henwood, PNC, Frontline, Savage and Ben Boyce (Pulp Sport's Bill & Ben) got hands-on with the game. Stores across the country also opened their doors at midnight to meet demand from gamers.

From 6am on Tuesday morning, the general public can 'play' the Halo 3 Ice Block Buster and try to free the discs as the ice melts, aided by water pistols. Prizes to be won include Samsung 40" LCD TVs, Xbox 360 games consoles and Halo 3 games.

ENDS

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