Firefighters’ Calendar out on the streets again

27 September 2007

Firefighters’ Calendar out on the streets again

First produced in 1990 as a fundraising initiative to get Kiwi firefighters to the World Firefighting Games, the New Zealand Firefighters’ Calendar has now become almost iconic and is the most popular ‘on the street’ calendar sold in New Zealand.

The 2008 edition goes on sale Monday 1 October and features firefighters from Christchurch, Wellington, Palmerston North, Hamilton and Auckland stations.

As part of a long standing tradition of firefighters supporting their communities, calendar proceeds are shared with the Child Cancer Foundation. So far these ‘centrefolds for a cause’ have raised more than $350,000.

“It’s this sense of community and the fact that firefighters are held in such high regard that has made the calendar so popular,” says Mike Hall, New Zealand Fire Service National Commander.

Mr Hall is grateful for the strong support the calendar receives from the public. An example of this is, this year, when portrait studios donated their time and expertise to take the shots of the firefighters. And, in another first, 26 firefighters will replace models on a television game show to boost sales and raise awareness of fire safety. The special one-off episode of Deal or No Deal screens at 7.30pm, Wednesday, 3 October on TV3.

Calendars are just $10 from participating fire stations or www.firemanscalendar.org.nz. Firefighters will also be out and about selling calendars in shopping malls and main streets during October.

Photos available from www.nzpaimages.co.nz

ENDS

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