$1million Boost For Children’s Health

News release
30 October 2007

$1million Boost For Children’s Health

New Zealanders have risen to the challenge and raised over NZ$1million in just 8 weeks for sick children.

The funds raised through the first ever Fresh Future Appeal will go towards paediatric care in dedicated children’s wards in Dunedin Hospital, Christchurch Hospital, Waikato Hospital and Wellington Hospital as well as Kidz First Children’s Hospital, Auckland.

The Appeal ran across Foodtown, Countdown, Woolworths, SuperValue and FreshChoice stores and support offices nationwide, with staff organising a broad and imaginative range of fundraising activities including dunking local mayors, sponsored bike rides, kids’ duathalons, gala days, head shaves (men and women!) and the sale of specially designed eco bags, all in the name of helping to give sick children a fresh future.

As the Appeal aims to support kiwi kids and their families, the beneficiary hospitals will utilise the funding for vital equipment and services. The hospitals’ young patients will benefit from equipment for Dunedin Hospital, Waikato Hospital and Christchurch Hospital; the new Kidz First Community Clinic for Kidz First Children’s Hospital in Auckland and a new Acute Assessment and Short Stay Unit at Wellington Hospital.

Progressive Enterprises Managing Director, Peter Smith, has been overwhelmed by the total raised and by the collective enthusiasm shown for the Appeal, “Reaching our $1million target in the first year is just fantastic. This wonderful contribution to children’s health across New Zealand is possible thanks to our staff, customers and suppliers taking up the challenge and lending their support.

We look forward to the Appeal being an annual event across New Zealand and are thankful to have an opportunity to help the communities our stores are part of. ”

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