Scene It? Lights, Camera Action

Fingers on the buzzers for Scene It? Lights, Camera Action
Popular movie trivia game makes its exclusive debut today on Xbox 360

AUCKLAND 29 November 2007 – Do you know your ‘King Kongs’ from your ‘Kill Bills’? Or your ‘Beetlejuice’ from your ‘A Bug’s Life’? It’s time to start polishing up that movie knowledge as the popular DVD trivia game Scene It? Lights, Camera, Action® makes its video game premiere exclusively for the Xbox 360TM video game and entertainment system.

Available now from Microsoft Game Studios, Screenlife Games and WXP, Scene It? Lights, Camera, Action is a multiplayer brain-teasing trivia game that tests even the most seasoned movie trivia pros and allows up to four teams or individual players to relive moments from their favourite movies whilst seeing whose movie knowledge comes out on top.

Keeping true to the game show feel, Scene It? Lights, Camera, Action introduces the Big Button Pads – a simple-to-use, wireless controller – allowing each team or individual player to buzz in when they think they know the answer. Employing the latest infrared technology, the Big Button Pads also minimise the chance of an argument over who answered first and allows up to four teams to pit their trivia wits to claim the movie guru crown.

Tom Hunt, Xbox product marketing manager, Microsoft New Zealand says, “Scene It? Lights, Camera, Action confirms Xbox 360 as a home entertainment experience for the entire family. Thanks to its co-operative and social approach to gaming, friends, parents and kids will enjoy playing alongside each other making it an ideal game for everyone this Christmas.”

Movie buffs and trivia lovers everywhere will enjoy over 1,800 new questions never seen before in any other Scene It?” game. With new puzzle challenges such as ‘Childs Play’ where players guess the name of the film based on a child’s drawing of a film scene, Scene It? Lights, Camera, Action is sure to keep players guessing all night long. The game features movie clips in HD format as well as hundreds of photo stills and audio clips from your favourite films such as ‘King Kong’, ‘Pretty Woman’ and ‘Pulp Fiction’. Plus, new technology keeps track of questions that have already been asked, minimising repeat questions and allowing you to play again and again.

Developed exclusively for the Xbox 360 console, Scene It? Lights, Camera, Action, which includes four Big Button Controllers, is available in stores now for $119.95 RRP and is rated PG.

ENDS

About Xbox 360
The powerful Xbox 360 video game and entertainment experience delivers amazing games, the next generation of the premier Xbox Live online gaming network, and unique digital entertainment experiences that revolve around gamers. Xbox 360 will have a portfolio of more than 300 games and will be available in nearly 40 countries by the end of 2007. More information can be found online at http://www.xbox.com/xbox360.

About Microsoft Game Studios
Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox® and Xbox 360 video game systems, the Windows® operating system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows (http://www.microsoft.com/games), including such franchises as “Age of Empires®,” “Flight Simulator” and “Zoo Tycoon®”; Xbox and Xbox 360 (http://www.xbox.com), including such games as “Gears of War” and franchises such as “Halo,” “Fable®,” “Project Gotham Racing®” and “Forza Motorsport®”; and MSN® Games (http://www.games.msn.com), the official games channel for the MSN network and home to such hits as “Bejeweled” and “Hexic®.”

About Screenlife LLC
Screenlife, LLC is the creator and world’s leading manufacturer of DVD games. Screenlife products are powered by Optreve DVD Enhancement Technology. Screenlife’s Scene It? branded games are available in nine languages across 26 countries, and in more than 50,000 retail locations worldwide. A leader in entertainment licensing, Screenlife has secured thousands of partnerships with the major Hollywood studios, sports leagues and recording labels as well as actors, athletes and musicians. For more information about Scene It? or other Screenlife games, visit www.screenlifegames.com or call (866) DVD-GAME.

About WXP
“Scene It? Lights, Camera, Action” is being developed by The Whole Experience (WXP, an independent studio making great games since 1995. WXP has a string of financially successful games, including the platinum-selling “The Lord of the Rings: Fellowship of the Ring,” and their own original IP and multi-console franchise hit “Greg Hastings Tournament Paintball.” Their first project, a motion-simulator roller coaster ride built in 1997, is still in operation at DisneyQuest® theme parks. Its multi-console proprietary Experience Engine and SPED Tool Set are both in their 10th year of refinement. WXP’s core team is based in Seattle's urban Pioneer Square district.

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

* Xbox Live Gold membership is required for online multiplayer gameplay. Subscription charges apply

Scene It? Lights, Camera, Action; Xbox 360, the Xbox 360 logo and Xbox LIVE are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Prices herein are estimated retail prices. Actual retail prices may vary. Available whilst stocks last.

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