Daring Dunedin Doubles The Dare!

Embargoed until Friday September 5, 9.00am

Daring Dunedin Doubles The Dare!

Brave Dunedin souls are once again baring all for Look MORE Good Naked 2 – this time it’s twice the fun and twice the people.

New Mum Bex Bates won the last Look MORE Good Naked billboard competition in February, just four days after giving birth, she was naked and up in all her glory in front of 19, 000 curious Dunedin motorists each day for two months.

Now Damian Newell and Nicky Hunt from MORE FM’s Breakfast Show have laid down the gauntlet again. This time they are after brave couples and Arthur Barnett have doubled the haul of prizes to $20 000 for some terrific twosome. About to bare all are Mums and daughters, Mums and toddlers, Identical twin sisters, Fathers and sons and even friends. There were no rules about the type of couple they wanted and in typical Dunedin style - they got creative.

“Once again we have been completely blown away by the response”, says Grant Millman MORE FM Programme Director. “The amazing thing about this is that Dunedin has completely embraced the holistic nature of the promotion. What started out as a bit of fun has become a statement for the entire province. Otago loves itself – as it is."

Damian and Nicky are quick to add that this is as far removed from magazines and high fashion shoots as you can imagine. “No airbrushing the lumps and bumps here. We want you as you were intended to be – real."

The other fantastic thing about Look MORE Good Naked 2 is that Dunedin once again gets to vote for the couple that they would most like to see up on the billboard.

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The first Look MORE Good Naked winner – Bex Bates, new Mum

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Look MORE Good Naked 2 Billboard – Released 8.00am Friday, September 5 2008

ENDS

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