Great Numbers For All Forms Of Top Gear

17 February 2009

For immediate release

Great Numbers For All Forms Of Top Gear

Over 30,000 people came to see last week’s Top Gear Live show, hundreds of thousands tuned in for the start of the new season on Prime TV on Sunday, and today Top Gear New Zealand magazine is proud to announce an almost ten percent growth in readership

The dust is only just beginning to settle from the storm Jeremy Clarkson and Richard Hammond kicked up at Auckland’s ASB Showgrounds during the four days of Top Gear Live. 48 hours ago we watched the boys destroy James May’s grand piano in the first episode of the new season of the TV series. New Zealand just can’t get enough of the TG stuff – with or without extra Stig!

And if that’s not enough, in the latest Nielsen National Readership Survey, Top Gear New Zealand showed nine percent growth year-on-year (Jan – Dec 08 compared with Jan –Dec 07). Readership went from 145,000 to 158,000 (All readers 10+).

Circulation over the same period has seen a modest drop of under five percent, which is remarkable given the current economic climate. The magazine had a brilliant summer at retail – with sales boosted by the Castrol Cool Wall fridge magnets, a James May paperback and the BP Ultimate 2009 Super Car calendar.

Jezza and the Hamster may have left the building for now, but they’ll both be back every 30 days, along with Captain Slow, in the latest issue of Top Gear New Zealand. There’s never been a better time to let a bit of the Top Gear buzz rub off on your or your client’s brand.

*Source: Nielsen National Readership Survey Q1 08 – Q4 08; (January 2008 – Dec 2008)

ENDS

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